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W2O has extended and expanded its $50,000 three-year commitment to the Future Leaders in Healthcare Fellowship Program, a joint project between the firm and The LAGRANT Foundation, an organization focused on increasing the number of ethnic minorities in the fields of advertising, communications, marketing and digital. The program, which includes a 10-week, paid fellowship in one of W2O’s U.S. offices, has been expanded to include all aspects of integrated marketing and communications, including data, analytics and insights; social and digital paid, earned, shared and owned media; creative and content; activation and engagement; and investor relations. The initial fellowship, which was created and led by W2O Founder and CEO Jim Weiss and TLF Chairman and CEO Kim L. Hunter, was launched in March 2016. Since then, several individuals have been selected and completed a fellowship in W2O’s New York, Chicago, Los Angeles and San Francisco offices.
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KYNE has bolsters its presence in Europe with the establishment of a London office. The new London office is located in the Thames-side Hammersmith area. The firm’s global headquarters are in Dublin. Joanne Wunder, formerly of InVentiv Health (now Syneos Health), will serve as managing director and head of Europe, reporting to David Kyne, founder and CEO. She will lead both the Dublin and London offices, which will work in partnership to service European-based clients and the firm’s ongoing work in Africa; growth of KYNE’s global digital offering will continue to be led from Dublin. The agency is actively recruiting for positions in London and Dublin to support multiple new European-based clients in the pharmaceutical and non-profit sectors and drive new business efforts.
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Sacred Heart University is the first institution of higher education to offer the SAS Joint Certificate Program in Digital Marketing. Sacred Heart developed the certificate program jointly with SAS, which specializes in analytics, business intelligence and data management. This program will be an option for students earning their master’s degree in digital marketing at Sacred Heart’s Jack Welch College of Business. SAS has already partnered with numerous institutions that offer the SAS Joint Certificate Program in data science, data analytics and other areas as part of its global academic program. Its partnership with Sacred Heart University marks the first time the program will be offered in digital marketing. To receive the certificate, students will complete courses in big data marketing, analysis of consumer decisions and applied topics, and they will submit a capstone project that uses SAS products and real data.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
