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5W Public Relations has been named PR agency of record for Hawkeye Systems, Inc., a company that develops optical imaging products for military and law enforcement markets to assist with intelligence, surveillance, and reconnaissance. The company’s civilian division is focused on the development of short-range threat detection and airport anti-drone systems. Hawkeye joins 5W’s roster of tech clients, which includes The Trade Desk, Zeta Global, CareerBuilder and Payoneer.
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Bob Gold & Associates has been named PR agency for The Pay TV Show, a conference that brings together almost 1,000 video executives from around the world. The event takes place May 13-15 at The Westin Westminster Hotel, in greater Denver. Produced and managed by Questex LLC, owners of FierceVideo and FierceMarkets, The Pay TV Show features keynotes, fireside chats, plenary panels, and breakout sessions focusing on Advertising & Data, Content Strategies & Business Models, and UX & Technology. Speakers include industry executives from Comcast, Hulu, Sinclair, Liberty Global, Turner, Charter, Pluto, Xumo, Fox, Sling, Verizon, Sky, T-Mobile, Sony and others.
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Laura Davidson Public Relations has been appointed the public relations agency of record for Goodstone Inn & Restaurant and its sister property, Playa Cativo Lodge. Goodstone Inn & Restaurant is an 18-suite property located on 265 acres in the heart of Virginia’s wine country. Its restaurant provides farm-to-table dining experiences with French influences and has recently launched a new Farm & Vine program. Playa Cativo Lodge in Costa Rica is surrounded by the Piedras Blancas National Park. The resort says it boasts some of the richest biodiversity in the world and has nearly two miles of pristine shoreline. LDPR is headquartered in New York City and has offices in Chicago, Los Angeles and San Francisco.
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Havas Formula has been named PR agency of record for Nature’s Bakery, which produces a line of on-the-go soft-baked snacks. The brand began working with the firm’s activation arm, Havas Street, for sampling initiatives last year and chose to expand its relationship by having Havas Formula’s Los Angeles office take on national public relations responsibilities. The L.A. team’s comprehensive program includes media relations and brand storytelling, influencer programs, thought leadership/expert positioning, brand campaigns/launch support, media events and trade show support, beginning with Expo West in March.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
