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5W Public Relations has been named PR agency of record for Hawkeye Systems, Inc., a company that develops optical imaging products for military and law enforcement markets to assist with intelligence, surveillance, and reconnaissance. The company’s civilian division is focused on the development of short-range threat detection and airport anti-drone systems. Hawkeye joins 5W’s roster of tech clients, which includes The Trade Desk, Zeta Global, CareerBuilder and Payoneer.
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Bob Gold & Associates has been named PR agency for The Pay TV Show, a conference that brings together almost 1,000 video executives from around the world. The event takes place May 13-15 at The Westin Westminster Hotel, in greater Denver. Produced and managed by Questex LLC, owners of FierceVideo and FierceMarkets, The Pay TV Show features keynotes, fireside chats, plenary panels, and breakout sessions focusing on Advertising & Data, Content Strategies & Business Models, and UX & Technology. Speakers include industry executives from Comcast, Hulu, Sinclair, Liberty Global, Turner, Charter, Pluto, Xumo, Fox, Sling, Verizon, Sky, T-Mobile, Sony and others.
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Laura Davidson Public Relations has been appointed the public relations agency of record for Goodstone Inn & Restaurant and its sister property, Playa Cativo Lodge. Goodstone Inn & Restaurant is an 18-suite property located on 265 acres in the heart of Virginia’s wine country. Its restaurant provides farm-to-table dining experiences with French influences and has recently launched a new Farm & Vine program. Playa Cativo Lodge in Costa Rica is surrounded by the Piedras Blancas National Park. The resort says it boasts some of the richest biodiversity in the world and has nearly two miles of pristine shoreline. LDPR is headquartered in New York City and has offices in Chicago, Los Angeles and San Francisco.
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Havas Formula has been named PR agency of record for Nature’s Bakery, which produces a line of on-the-go soft-baked snacks. The brand began working with the firm’s activation arm, Havas Street, for sampling initiatives last year and chose to expand its relationship by having Havas Formula’s Los Angeles office take on national public relations responsibilities. The L.A. team’s comprehensive program includes media relations and brand storytelling, influencer programs, thought leadership/expert positioning, brand campaigns/launch support, media events and trade show support, beginning with Expo West in March.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
