Hawkeye Systems

5W Public Relations has been named PR agency of record for Hawkeye Systems, Inc., a company that develops optical imaging products for military and law enforcement markets to assist with intelligence, surveillance, and reconnaissance. The company’s civilian division is focused on the development of short-range threat detection and airport anti-drone systems. Hawkeye joins 5W’s roster of tech clients, which includes The Trade Desk, Zeta Global, CareerBuilder and Payoneer.

Pay TV show

Bob Gold & Associates has been named PR agency for The Pay TV Show, a conference that brings together almost 1,000 video executives from around the world. The event takes place May 13-15 at The Westin Westminster Hotel, in greater Denver. Produced and managed by Questex LLC, owners of FierceVideo and FierceMarkets, The Pay TV Show features keynotes, fireside chats, plenary panels, and breakout sessions focusing on Advertising & Data, Content Strategies & Business Models, and UX & Technology. Speakers include industry executives from Comcast, Hulu, Sinclair, Liberty Global, Turner, Charter, Pluto, Xumo, Fox, Sling, Verizon, Sky, T-Mobile, Sony and others.

Laura Davidson

Laura Davidson Public Relations has been appointed the public relations agency of record for Goodstone Inn & Restaurant and its sister property, Playa Cativo Lodge. Goodstone Inn & Restaurant is an 18-suite property located on 265 acres in the heart of Virginia’s wine country. Its restaurant provides farm-to-table dining experiences with French influences and has recently launched a new Farm & Vine program. Playa Cativo Lodge in Costa Rica is surrounded by the Piedras Blancas National Park. The resort says it boasts some of the richest biodiversity in the world and has nearly two miles of pristine shoreline. LDPR is headquartered in New York City and has offices in Chicago, Los Angeles and San Francisco.

Nature's Bakery

Havas Formula has been named PR agency of record for Nature’s Bakery, which produces a line of on-the-go soft-baked snacks. The brand began working with the firm’s activation arm, Havas Street, for sampling initiatives last year and chose to expand its relationship by having Havas Formula’s Los Angeles office take on national public relations responsibilities. The L.A. team’s comprehensive program includes media relations and brand storytelling, influencer programs, thought leadership/expert positioning, brand campaigns/launch support, media events and trade show support, beginning with Expo West in March.