PRSA has named Karen Mateo chief communications officer. She will be responsible for developing and implementing the PRSA’s overall strategic communication goals, reporting to CEO Joe Truncale.
Mateo was previously a senior vice president at North 6th Agency, where her duties included development of product positioning, executive visibility and thought leadership for agency clients.
Prior to N6A, she was SVP of communications for CBS Radio, with responsibility for all internal and external communications functions for the division’s 120+ radio stations and portfolio of digital media properties.
Mateo has also served as director of communications for CBS 2 New York and as a senior press representative for CBS Sports, where she was lead publicist for the network’s coverage of college basketball, including the NCAA Men’s Basketball Championship, and college football.
Truncale called Mateo a "skilled and insightful communicator who will help PRSA continue to expand and strengthen its position as the leading voice promoting the importance and influence of the PR profession.”