![]() Michael Cohen |
Michael Cohen, president Trump's former fixer and muscle, is scheduled to report May 6 to begin a three-year prison sentence for campaign finance law violations related to working for the former Boss, who now calls him "a rat."
Since Cohen was disbarred in New York on Feb. 26, he'll need a job once released from the slammer.
Some savvy PR firm should scoop him up. Cohen put on a PR clinic during his riveting public testimony before the House Committee on Oversight and Reform on Feb. 27.
Right off the bat, Cohen apologized to the Members of Congress for previous untruthful testimony that he made "to protect Mr. Trump."
Warming the heart of every PR counselor, Cohen stressed the importance of staying on message—and then did—in portraying Trump as a "racist, con man and cheat."
Cohen presented his crisis manager credentials: "As many people that know me best would say, I am the person they would call at 3 a.m. if they needed help. I proudly remember being the emergency contact for many of my children's friends when they were growing up because their parents knew that I would drop everything and care for them as if they were my own."
That crisis mindset came in handy after the $4B Man, which in Trump's mind was the value of his brand in 2013, decided to trash President Obama's educational credentials. At that point, Trump had moved beyond the "birther" nonsense.
Trump told the AP in 2011 that he heard Obama was a "terrible student" and wondered how he got into Columbia and Harvard. "I certainly will look into it," said the real estate developer. "Let him show his record."
Once Trump launched his own presidential bid, crisis manager Cohen fired off letters to Trump's high school, colleges and the College Board that threatened legal jihad if they released his grades or SAT scores. [My hunch: Obama earned better marks than Trump.]
His May 5, 2015 lawyer letter to Fordham University president Rev. Joe McShane ended with a sweet PR flourish. "P.S. Mr. Trump truly enjoyed his two years at Fordham and has great respect for the University."
Cohen displayed great composure during the Q&A when Republican pit bulls Jim Jordan (OH) and Mark Meadows (NC) trashed him as nothing more than a two-bit convicted lying low-life scoundrel desperately trying to have some time knocked off his upcoming sentence by casting aspersions on the Tweeter-in-Chief.
In his prepared remarks, Cohen said it best: "I knew early on in my work for Mr. Trump that he would direct me to lie to further his business interests. I am ashamed to say, that when it was for a real estate mogul in the private sector, I considered it trivial. As the president, I consider it significant and dangerous."
And the dagger: "But in the mix, lying for Mr. Trump was normalized, and no one around him questioned it. In fairness, no one around him today questions it, either."
And that includes Trump lapdogs Jordan and Meadows who manage to keep their mouths shut over the president's 8,718 lies and misleading statements documented by the Washington Post as of Feb. 17.
Somebody should give Cohen a PR gig. At the very least, he deserves an industry honor (O'Dwyer's never got into the awards game) in the special events category for his testimony.
How about a Silver Anvil, PRSA?


The US has reached a dark and sad place when nobody believes a word that comes out of Donald Trump’s mouth... Communicators fear AI will rob PR of its identity... AI researchers tell PR pros to "chill" since artificial intelligence may soon wipe us all out.
Thin-skinned Treasury Secretary Scott Bessent banned America's top-tier financial media from covering the G20 financial summit staged on our home field... GOP bans CBC/Radio Canada from covering Donald Trump's super-rally set for Dallas next week... The US is poised to join Lebanon, Peru, Gabon and Nigeria as most perceived corrupt countries.
Keurig Dr Pepper isn’t exactly lighting up the lemon-lime soda category with the August reformulation of 7UP... Coca-Cola successfully spins 'new Coke' marketing blunder into a strategic masterstroke... White House press shop praises Army Secretary Dan Driscoll as he resigns due to tensions with DOD Secretary Pete Hegseth... It's much easier for the Pentagon to pay influencers rather than trying to figure way out of Iran mess.
Fired Stars and Stripes journalists fire back at Pentagon with suit charging censorship and First Amendment violations... H/Advisors reports 44 percent of $1B or more deals were leaked to the press... What's Trump going to do with Ontario (CA), Toronto (OH), Montreal (WI), New Brunswick (NJ) and Halifax (VA)?
Donald Trump's crazy idea to rename Lake Ontario destroys the H-O-M-E-S acronym for Huron, Ontario, Michigan, Erie and Superior. S-H-A-M-E doesn't do justice to the lakes... Team Trump's cheap shots at Canada's military irritates former US brass... Trump may love French-Canadians but that love is not reciprocal... Stanley Druckenmiller delivers big plug for AI... Polaroid cashes in on anti-data center sentiment. (Updated)



