Michael Cohen, president Trump's former fixer and muscle, is scheduled to report May 6 to begin a three-year prison sentence for campaign finance law violations related to working for the former Boss, who now calls him "a rat."
Since Cohen was disbarred in New York on Feb. 26, he'll need a job once released from the slammer.
Some savvy PR firm should scoop him up. Cohen put on a PR clinic during his riveting public testimony before the House Committee on Oversight and Reform on Feb. 27.
Right off the bat, Cohen apologized to the Members of Congress for previous untruthful testimony that he made "to protect Mr. Trump."
Warming the heart of every PR counselor, Cohen stressed the importance of staying on message—and then did—in portraying Trump as a "racist, con man and cheat."
Cohen presented his crisis manager credentials: "As many people that know me best would say, I am the person they would call at 3 a.m. if they needed help. I proudly remember being the emergency contact for many of my children's friends when they were growing up because their parents knew that I would drop everything and care for them as if they were my own."
That crisis mindset came in handy after the $4B Man, which in Trump's mind was the value of his brand in 2013, decided to trash President Obama's educational credentials. At that point, Trump had moved beyond the "birther" nonsense.
Trump told the AP in 2011 that he heard Obama was a "terrible student" and wondered how he got into Columbia and Harvard. "I certainly will look into it," said the real estate developer. "Let him show his record."
Once Trump launched his own presidential bid, crisis manager Cohen fired off letters to Trump's high school, colleges and the College Board that threatened legal jihad if they released his grades or SAT scores. [My hunch: Obama earned better marks than Trump.]
His May 5, 2015 lawyer letter to Fordham University president Rev. Joe McShane ended with a sweet PR flourish. "P.S. Mr. Trump truly enjoyed his two years at Fordham and has great respect for the University."
Cohen displayed great composure during the Q&A when Republican pit bulls Jim Jordan (OH) and Mark Meadows (NC) trashed him as nothing more than a two-bit convicted lying low-life scoundrel desperately trying to have some time knocked off his upcoming sentence by casting aspersions on the Tweeter-in-Chief.
In his prepared remarks, Cohen said it best: "I knew early on in my work for Mr. Trump that he would direct me to lie to further his business interests. I am ashamed to say, that when it was for a real estate mogul in the private sector, I considered it trivial. As the president, I consider it significant and dangerous."
And the dagger: "But in the mix, lying for Mr. Trump was normalized, and no one around him questioned it. In fairness, no one around him today questions it, either."
And that includes Trump lapdogs Jordan and Meadows who manage to keep their mouths shut over the president's 8,718 lies and misleading statements documented by the Washington Post as of Feb. 17.
Somebody should give Cohen a PR gig. At the very least, he deserves an industry honor (O'Dwyer's never got into the awards game) in the special events category for his testimony.
How about a Silver Anvil, PRSA?