 Carol Caffin |
New York’s Marathon Strategies has named Carol Caffin its first editorial director to oversee content development and creation of presentations, media plans and proposals.
The former executive editor of Westchester Magazine also ran her own music PR boutique, where she advised recording artists and labels such as Sony and EMI.
Phil Singer, who was Senator Chuck Schumer’s communications director, launched Marathon in 2008.
He worked on New York Governor’s Andrew Cuomo campaigns, Hillary Clinton’s 2008 presidential bid and was national spokesperson for the Kerry-Edwards campaign in 2004.
Marathon has handled Motion Picture Assn. of America, IBM, Delta Airlines, Madison Square Garden, Barnes & Noble, Everytown for Gun Safety and Tishman Speyer.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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