 Carol Caffin |
New York’s Marathon Strategies has named Carol Caffin its first editorial director to oversee content development and creation of presentations, media plans and proposals.
The former executive editor of Westchester Magazine also ran her own music PR boutique, where she advised recording artists and labels such as Sony and EMI.
Phil Singer, who was Senator Chuck Schumer’s communications director, launched Marathon in 2008.
He worked on New York Governor’s Andrew Cuomo campaigns, Hillary Clinton’s 2008 presidential bid and was national spokesperson for the Kerry-Edwards campaign in 2004.
Marathon has handled Motion Picture Assn. of America, IBM, Delta Airlines, Madison Square Garden, Barnes & Noble, Everytown for Gun Safety and Tishman Speyer.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
