Carol Caffin
Carol Caffin

New York’s Marathon Strategies has named Carol Caffin its first editorial director to oversee content development and creation of presentations, media plans and proposals.

The former executive editor of Westchester Magazine also ran her own music PR boutique, where she advised recording artists and labels such as Sony and EMI.

Phil Singer, who was Senator Chuck Schumer’s communications director, launched Marathon in 2008.

He worked on New York Governor’s Andrew Cuomo campaigns, Hillary Clinton’s 2008 presidential bid and was national spokesperson for the Kerry-Edwards campaign in 2004.

Marathon has handled Motion Picture Assn. of America, IBM, Delta Airlines, Madison Square Garden, Barnes & Noble, Everytown for Gun Safety and Tishman Speyer.