 Tom Jones |
Tom Jones, who headed Ketchum's North American health practice, has joined independent shop Finn Partners as head of the health & wellness practice.
He reports to Kristie Kuhl, US pharma chief and managing partner of the New York and Chicago health groups.
Jones will spearhead Finn's patient activation effort. Kuhl called "enabling consumers to have a voice in their health experience" one of the biggest challenges facing the sector.
Prior to Ketchum, Jones led Makovsky's health unit and worked as executive director of communications for the primary care division of Novartis.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
Havilah Clarke, head of marketing and communications at the Huntsman Mental Health Foundation and Institute, has joined Purposeful Advisors as a managing director.
