Tom Jones, who headed Ketchum's North American health practice, has joined independent shop Finn Partners as head of the health & wellness practice.
He reports to Kristie Kuhl, US pharma chief and managing partner of the New York and Chicago health groups.
Jones will spearhead Finn's patient activation effort. Kuhl called "enabling consumers to have a voice in their health experience" one of the biggest challenges facing the sector.
Prior to Ketchum, Jones led Makovsky's health unit and worked as executive director of communications for the primary care division of Novartis.