Hunter Public Relations is rebranding as Hunter. CEO Grace Leong said the change is meant to better reflect the diverse roster of marketing communications services offered by the firm, which is celebrating its 30th anniversary.
Founded in 1989, the MDC Partners agency has grown from its foundation in traditional consumer public relations to provide clients with consumer insights and brand planning, social and digital strategy, channel planning, content creation and media buying, packaging design, multicultural marketing and experiential.
As part of the rebranding, the firm has also redesigned its logo, punctuated by a colon that Leong says “introduces, connects, and implies more,” the “more” being the agency’s extended breadth of services. The new logo, which is set in a customized, contemporary monospaced font, is also meant to evoke the traditions of writing and journalism as well as computer code.
The rebrand also gives a more prominent role to what the agency says it its signature approach, Earning Consumer Attention, which is being elevated to become Hunter’s stated purpose. “We believe that in today’s world, consumer attention can never be bought or owned, it is always earned,” Leong said. “Earned media will always be an important and powerful output of our approach and media relations continues to be a core solution we provide that is more in demand than ever before.”
Hunter has primary offices in New York and London.