 Maricela Cueva |
VPE Tradigital Communications has promoted Maricela Cueva to president of the agency. Cueva, who has been with VPE since 2000, was previously vice president. She is a former president and current board member of the Hispanic Public Relations Association, Los Angeles chapter. Cueva will now lead the Latina-owned full-service agency, overseeing all business operations, including client services, marketing, and new business development. Agency owner and former president Patricia Pérez will continue as chief strategic advisor and CEO.
 John Ciccio |
The S3 Agency has hired John Ciccio as president. Ciccio was most recently president of the healthcare professional social network Skipta. He previously served as vice president, commercial at Adheris Health. In his new post, he will be responsible for spearheading all agency operations, increasing its footprint and working to preserve the agency’s culture. He will report directly to CEO Denise Blasevick, who co-founded the agency with CCO Adam Schnitzler in 2001.
 Arielle Schechtman |
TechStyle Fashion Group has named Arielle Schechtman senior director, corporate communications. Schechtman comes to TechStyle from PuppySpot.com, where she was senior director, communications. She has also led communications for such e-commerce, tech and consumer product brands as JDate and, ChristianMingle, as well as holding various agency roles at Porter Novelli and CarryOn Communication. In her new post Schechtman is responsible for shaping and executing strategic communications plans internally and externally and driving TechStyle’s story across multiple channels and platforms. TechStyle is the parent company of global fashion brands JustFab, Shoedazzle, FabKids, Fabletics and Savage X Fenty.
 Dorinda Moss Verhoff |
Firehouse Strategies has made four additions to the agency’s executive team. Dorinda Moss Verhoff, who served as a senior advisor to Marco Rubio’s presidential campaign, has been hired as SVP for Marketing and Business Development. Leslie Shedd, who was previously vice president of communications for the National Restaurant Association, is a senior vice president. Jennifer Krantz, who was communications director for Congressman Joe Wilson (R-SC) and press secretary for Congressman Thomas Massie (R-KY) comes on as a project director. Former Vanguard Field Strategies national political director Kate Kuenzle is joining the firm as strategic planning director.
Brittney Basden, who led public affairs and advocacy partnerships at the Washington Post has joined Bully Pulpit International as a managing director.
The DUX Group, a Washington, D.C.-based strategic communications firm that works with leaders in highly regulated industries, names Lauren Boland as VP... Workday, an enterprise AI platform for HR, finance and IT, names Sarah Kennedy Ellis CMO, effective Oct. 5. Kennedy Ellis joins the company from Google... Octave Specialty Group, a global specialty insurance firm, brings on Philip Stefano as managing director, head of investor relations. 
Michele Ziosi will rejoin Stellantis on Oct. 1 as chief PA officer responsible for Enlarged Europe and for the global coordination of the carmaker’s PA activities.
Inizio, which works with clients in the health and life sciences sectors, appoints Oisín Ó Gógáin as chief people officer... The Boston Beer Company names Allison Stransky CMO, effective Oct. 12. Stransky was previuosly VP and CMO at Samsung Electronics America... Newark Regional Business Partnership and its 501(c)(3) affiliate, the Renaissance Newark Foundation, bring on Kim Lewis-Collins as VP, marketing and business development, a newly created role. 
Carmichael Lynch president and manager Julie Batliner is joining Padilla as president, succeeding Matt Kuchariski. Kucharski will transition to a fractional role with the agency as an executive counselor through the end of the year.
