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Matter Communications has launched Matter Health, a dedicated brand for its healthcare practice. The agency says that Matter Health will draw upon the industry expertise of its dedicated healthcare team, as well as other resources across the agency. Matter Health offers integrated marketing services including public relations, social media, digital marketing and creative services. The practice is led by Ryan Lilly, vice president of Matter’s existing healthcare group. Matter launches the new brand following several additions to its client roster, which include consumer medical device manufacturer Atlantic Therapeutics, medical robotics company Myomo and Level Rx, which creates medical video games that challenge physicians and sharpen their cognitive and analytical skills.
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Golin has named Abisola Ajayi, Karina Herrera, Alondra Ibarra and Darryl Langston Jr., all of whom are pursuing degrees in integrated marketing communications, as Spring 2019 Al Golin Fellows. The fellowships are the legacy of a partnership between the late Al Golin, the agency’s founder, and his alma mater, Roosevelt University in Chicago. The agency has also presented the Al Golin Scholarship in Communications at Roosevelt, which has benefited dozens of students from under-represented backgrounds, to Roosevelt student Roberto Rosas. “Through his work with students at Roosevelt and senior executives across a broad set of industries, Al was supporting diversity and practicing inclusion long before it was the trendy thing to do,” said Margenett Moore-Roberts, Golin’s first-ever chief inclusion and diversity officer.
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Paragon PR has launched “Counterpoint,” a multimedia platform for capital markets participants to engage with a community of peers in debate and discussion on the challenges and opportunities provided by disruptive technologies. Counterpoint will host and develop a range of content including articles, blogs, videos and podcasts and will be available to industry readers across multiple channels. Markets Media will become the first media partner later this quarter and will publish the majority of all third-party contributed content. Peter Farley, a capital markets technology expert with over 30 years of experience in institutional finance, will be the platform’s consulting editor of Counterpoint. Farley most recently served as senior capital markets marketing strategist at Finastra.
 Paul Venturino |
GLOBALHealthPR has brought on Chile-based Strategika as its newest member agency. The addition is intended to increas the partnership’s specialty reach and capabilities in Latin America. Founded in 2001 by Paul Venturino, Strategika advises local and multinational clients in their relationship with stakeholders in Chile and throughout Latin America. “The addition of Strategika to the GHPR family further solidifies our regional knowledge and local market know-how to meet the diverse needs of healthcare companies in this region," said GHPR executive vice president Tim Goddard. Other GHPR firms in Latin America include Paradigma in Argentina, Tino Comunicação in Brazil and PRP in Mexico.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
