Citizen Relations has earned brand communications duties for Huffy Bicycles, the iconic 125-year-old bike maker based in Dayton.

The firm will handle marketing strategy, digital/social programming and product launches.

John Fowler, Huffy's senior VP for product, marketing, design, said Citizen "understands our creative and strategic needs but can also help tell our stories as we continue to champion our line-up."

Daryl McCullough, CEO of Citizen, said his shop is eager to help Huffy "grow and evolve their products to meet the needs of all types of recreational bike riders."

Huffy, which has sold more than 225M bikes in 50 countries, also offers a line-up of scooters, balance bicycles and battery-operated ride-on vehicles.