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Citizen Relations has earned brand communications duties for Huffy Bicycles, the iconic 125-year-old bike maker based in Dayton.
The firm will handle marketing strategy, digital/social programming and product launches.
John Fowler, Huffy's senior VP for product, marketing, design, said Citizen "understands our creative and strategic needs but can also help tell our stories as we continue to champion our line-up."
Daryl McCullough, CEO of Citizen, said his shop is eager to help Huffy "grow and evolve their products to meet the needs of all types of recreational bike riders."
Huffy, which has sold more than 225M bikes in 50 countries, also offers a line-up of scooters, balance bicycles and battery-operated ride-on vehicles.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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