Vincent Dente, who has more than 25 years of communications experience, has signed on at BCW as North America chief creative officer of the WPP unit.
He joins from Publicis' MSL, where he was executive VP/executive creative director. Earlier, he spent five years at Edelman leading the New York creative effort across its corporate/PA, health and brand practices.
Prior to that, Dente was creative director and co-founder of AgentOf, which handled digital, creative content and social media work for Microsoft, Joseph Abboud, Harman International Sprint and Lacoste.
He also ran Dente Inc., serving clients such as BMW, DuPont, Honda, Lucent Technologies, Hilton, United Airlines and Ducati.
Dente reports to Jim Joseph, BCW global president, and Chris Foster, North America president.