Konnect Agency has opened an office in Denver. The new office, located in the Denver Tech Center, joins the agency's existing Los Angeles, New York and Austin branches. It will be led by Brandy Shuman, who was previously strategic manager in a Konnect’s Los Angeles office. The agency says its suite of food and beverage, franchise, family and lifestyle clients made Denver an obvious choice to expand its presence. Konnect has already been breaking into the local consumer space, forging partnerships with Colorado-native companies such as ONE Brands, Famous Brands and Therabis.
AMF Media Group is acquiring NichePlus Digital effective April 1. NichePlus specializes in programmatic, SEM and customized digital campaign strategy. NIchePlus market president Craig Brown will become market president of AMF Media Group, Canada and chief digital officer. Chris Severs, who is currently director of client strategy for NichePlus, will become vice president of digital strategy for the combined agency. Jim Dyer, who is currently NichePlus director of sales, will lead AMF digital sales in the United States and Canada. The deal allows AMF to launch an AMF Digital division, and the combined agency will provide branding and marketing, public relations, internal communications, web and app development, video production, events and crisis communications services.
Purple has launched a sports-related division, Purple Sport. The agency, which has offices in London, New York and Los Angeles, says that the new division will work to strengthen and enhance the visibility and profile of represented clients across all sporting fields through strategic brand building and marketing. Joining Purple Sport is Terence Parris, who previously served as head of brand sponsorship activation at athletic apparel manufacturer Puma. Purple Sport’s initial client roster includes England International and Manchester United footballer Chris Smalling, British racing driver Nic Hamilton and golf and country club Wentworth. The division will also provide pro bono PR and communications for Football Beyond Borders, an education charity which uses the power of football to inspire children from disadvantaged backgrounds.