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Maccabee has taken on three new clients: Uponor, Crystal Farms and ClientPay. Uponor provides plumbing and indoor climate systems for the residential and commercial building markets across Europe and North America, with 4,000 employees and a local presence in 30 countries. Crystal Farms offers a line of more than 150 cheese products. ClientPay provides digital payment processing technology for law firms and other professional services organizations. Maccabee will execute both public relations and marketing communications services for each client.
 Dr. Mark Trolice |
JoTo PR has signed on Dr. Mark Trolice, founder of Fertility CARE: The IVF Clinic in Orlando, FL, as a client. JoTo is tasked with working to help the clinic promote its advances in fertility treatments and technology. Dr. Trolice, a specialist in fertility care and genetic testing, is also a leader in the use of genetic testing prior to IVF treatments. The clinic says that preimplantation genetic testing can detect and diagnose disorders such as spinal muscular atrophy and cystic fibrosis prior to embryo implantation and allows patients to make informed decisions when planning a family.
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Geoffrey Weill Associates is now representing The Britannia Hotel in Trondheim, Norway and the Loire Valley Tourism Board. The Britannia is reopening on April 1 after a $160 million renovation. Located 60 miles south of the Arctic Circle, the hotel will offer 246 rooms and 11 suites, six restaurants and bars. Weill will work with the Loire Valley Tourism Board, on behalf of Atout France, the France Tourism Development Agency, to promote the 500th Anniversary of the French Renaissance this year.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
