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Maccabee has taken on three new clients: Uponor, Crystal Farms and ClientPay. Uponor provides plumbing and indoor climate systems for the residential and commercial building markets across Europe and North America, with 4,000 employees and a local presence in 30 countries. Crystal Farms offers a line of more than 150 cheese products. ClientPay provides digital payment processing technology for law firms and other professional services organizations. Maccabee will execute both public relations and marketing communications services for each client.
 Dr. Mark Trolice |
JoTo PR has signed on Dr. Mark Trolice, founder of Fertility CARE: The IVF Clinic in Orlando, FL, as a client. JoTo is tasked with working to help the clinic promote its advances in fertility treatments and technology. Dr. Trolice, a specialist in fertility care and genetic testing, is also a leader in the use of genetic testing prior to IVF treatments. The clinic says that preimplantation genetic testing can detect and diagnose disorders such as spinal muscular atrophy and cystic fibrosis prior to embryo implantation and allows patients to make informed decisions when planning a family.
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Geoffrey Weill Associates is now representing The Britannia Hotel in Trondheim, Norway and the Loire Valley Tourism Board. The Britannia is reopening on April 1 after a $160 million renovation. Located 60 miles south of the Arctic Circle, the hotel will offer 246 rooms and 11 suites, six restaurants and bars. Weill will work with the Loire Valley Tourism Board, on behalf of Atout France, the France Tourism Development Agency, to promote the 500th Anniversary of the French Renaissance this year.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
