Maccabee has taken on three new clients: Uponor, Crystal Farms and ClientPay. Uponor provides plumbing and indoor climate systems for the residential and commercial building markets across Europe and North America, with 4,000 employees and a local presence in 30 countries. Crystal Farms offers a line of more than 150 cheese products. ClientPay provides digital payment processing technology for law firms and other professional services organizations. Maccabee will execute both public relations and marketing communications services for each client.

Mark Trolice
Dr. Mark Trolice

JoTo PR has signed on Dr. Mark Trolice, founder of Fertility CARE: The IVF Clinic in Orlando, FL, as a client. JoTo is tasked with working to help the clinic promote its advances in fertility treatments and technology. Dr. Trolice, a specialist in fertility care and genetic testing, is also a leader in the use of genetic testing prior to IVF treatments. The clinic says that preimplantation genetic testing can detect and diagnose disorders such as spinal muscular atrophy and cystic fibrosis prior to embryo implantation and allows patients to make informed decisions when planning a family.

Britannia Hotel

Geoffrey Weill Associates is now representing The Britannia Hotel in Trondheim, Norway and the Loire Valley Tourism Board. The Britannia is reopening on April 1 after a $160 million renovation. Located 60 miles south of the Arctic Circle, the hotel will offer 246 rooms and 11 suites, six restaurants and bars. Weill will work with the Loire Valley Tourism Board, on behalf of Atout France, the France Tourism Development Agency, to promote the 500th Anniversary of the French Renaissance this year.