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Maccabee has taken on three new clients: Uponor, Crystal Farms and ClientPay. Uponor provides plumbing and indoor climate systems for the residential and commercial building markets across Europe and North America, with 4,000 employees and a local presence in 30 countries. Crystal Farms offers a line of more than 150 cheese products. ClientPay provides digital payment processing technology for law firms and other professional services organizations. Maccabee will execute both public relations and marketing communications services for each client.
 Dr. Mark Trolice |
JoTo PR has signed on Dr. Mark Trolice, founder of Fertility CARE: The IVF Clinic in Orlando, FL, as a client. JoTo is tasked with working to help the clinic promote its advances in fertility treatments and technology. Dr. Trolice, a specialist in fertility care and genetic testing, is also a leader in the use of genetic testing prior to IVF treatments. The clinic says that preimplantation genetic testing can detect and diagnose disorders such as spinal muscular atrophy and cystic fibrosis prior to embryo implantation and allows patients to make informed decisions when planning a family.
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Geoffrey Weill Associates is now representing The Britannia Hotel in Trondheim, Norway and the Loire Valley Tourism Board. The Britannia is reopening on April 1 after a $160 million renovation. Located 60 miles south of the Arctic Circle, the hotel will offer 246 rooms and 11 suites, six restaurants and bars. Weill will work with the Loire Valley Tourism Board, on behalf of Atout France, the France Tourism Development Agency, to promote the 500th Anniversary of the French Renaissance this year.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
