PAN Communications has released, “Building a Thought Leadership Program to Drive Value and Trust,” an eBook aimed at showing readers how to develop those programs. The agency says it developed the eBook to bridge the disconnect between brands and their customers, while arming marketers with the power thought leadership holds. “Building a Thought Leadership Program” breaks down the process into five steps: analyze and assess your brand’s credibility, solidify your brand’s positioning and messaging, build your thought leadership program, increase awareness by partnering with brand advocates and measure the results of your thought leadership success. “Thought leadership is the cornerstone of our client programs, as we know it moves the needle in driving brand awareness and, ultimately, sales,” said PAN executive vice president, client relations Darlene Doyle.
Echos Communications has launched Reverb Global, a program focused on creating outdoor experiences in which brands can tell their stories to journalists, distributors and dealers. Reverb Global is built around such activities as backcountry skiing, winter camping and self-supported bikepacking trips. The agency says its approach lets journalists truly test and understand products, as well as providing an opportunity for brands to capture content in the environments for which their products are designed. Reverb Global will also work to increase the effect of each experience through post-event strategies such as product storytelling, photography, videography, sizzler reels and short-form film. Future Reverb Global events are planned at Revelstoke, British Columbia; The Alps; Romania and Japan.
Courtesy Beaucoup Media
Amber Williams, who most recently served as the vice president of communications and talent relations for The Country Music Association in Nashville, has launched Beaucoup Media, which specializes in media campaigns and distinct event activations for lifestyle brands. At the CMA, Williams oversaw media for the CMA Awards, CMA Fest and Country Music Hall of Fame induction announcement press conference, as well as booking the CMA Songwriters Series. Prior to that she spearheaded opening a New York City office for Beck. While working at Universal Music Nashville, she led publicity campaigns for Shania Twain, Lee Ann Womack, Sugarland, Trisha Yearwood and Billy Currington.