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BCW provided Washington representation to Chinese telecom Huawei, which is banned from doing business with federal agencies and contractors due to its alleged espionage on behalf of China's government.
In conjunction with the Asia-Pacific group, BCW's DC office was tasked with strategic communications support and responding to governmental and media inquiries, according to the firm's Justice Dept. filing.
The $160K campaign called for the PR firm to "defend and promote Huawei's reputation in the US."
It featured a "10-point strategic plan" and PSB-conducted research to assess perceptions and test initial messaging among audiences most relevant to issues facing the company.
The WPP unit also supplied reputation strategy counsel "around actions taken by Huawei in the US, including but not limited to: legal actions, partnerships, outreach, influencer relations and partner relations," says BCW's "scope of work" memo of Feb. 28.
BCW released this statement to O'Dwyer's: "This FARA filing was made in the interest of adhering to compliance with regard to a short, limited project that was executed and completed. BCW is not contracting for any ongoing or future work for Huawei in the United States."
Jonathan Halvorson, a veteran of Mondelez, Twitter and GM, is set to take the CMO post at Kenvue as it faces a Texas lawsuit about the about alleged links between its Tylenol and autism.
Cracker Barrel Old Country Store has dumped San Francisco-based Prophet, the creative consultant responsible for its disastrous logo and restaurant refresh.
A cyber incident plays by different rules. And if leaders don’t recognize those differences, their response will falter.
Discover how crisis communications has evolved and why proactive storytelling, digital strategy, and internal alignment are now essential to protecting reputation in a 24/7 media landscape.
Cracker Barrel has called in Edelman for crisis work regarding the backlash surrounding its decision to drop the “old timer” leaning on a barrel from its logo.
