Qorvis Communications has signed a one-year $810K contract to represent the Saudi Arabia-based Muslim World League and its push to clarify the true message of Islam.
The MWL says it propagates the religion of Islam, elucidates its principles and tenets and refutes suspicious and false allegations made against the religion.
Founded in 1962, the Mecca-headquartered League is ready to help Muslims solve problems facing them anywhere in the world, employing all means that are not at variance with Sharia law while rejecting acts of violence, according to its website.
Qorvis supports the client via media consulting, strategic communications, press outreach, content production and social media enhancement.
Saudi Arabia is the leading contributor to the MWL.
Qorvis, which is part of France’s Publicis Groupe, is Saudi Arabia’s go-to PR firm.
It began working for the Saudis in the aftermath of the 9/11 terror attacks.