Luke Lambert
Luke Lambert

The Arthur Page Society has tapped G&S Business Communications for pro bono PR duties, which had been handled by Text 100.

The firm will be responsible for strategy development, thought leadership, content creation and omnichannel distribution to promote the goals of the organization of senior corporate communications executives and to advance the leadership role of the chief communications officer.

Page president Roger Bolton thanked Text100, which joined fellow Next15 shop Bite to form Archetype on Sept. 1, for its work on rebranding and positioning the group as a global, diverse and cutting-edge association.

The organization has about 800 members in 25 countries.

Luke Lambert, CEO of G&S, said Page is becoming "a driving force to unite the world’s best communicators in learning from and with each other, and in becoming stronger leaders that help transform business for the better."

He looks forward to further elevating "the role of the CCO within an organization."

G&S will initially focus its attention on the 2019 Page Spring Seminar, which is slated for New York from April 4-5.