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Chicago-based digital firm Tech Image has retained its agency-of-record relationship with Bosch Power Tools and Bosch Thermotechnology. In addition, the Window & Door Manufacturers Association has engaged the agency to manage outreach campaigns to residential builders and remodelers, and residential and commercial architects. Tech Image has been both Bosch divisions’ agency of record since June 2015. The agency’s work for WDMA, which began in January, includes building a promotional microsite for the association, handling its media relations, paid and organic social media, content development and strategic public relations activities. Katie O’Rourke, who has been with Tech Image since 2015, will manage all three accounts.
 Jacynda Smith |
Diffusion has signed on as public relations agency of record for women’s haircare company Tyme. As AOR, Diffusion will work to communicate how Tyme offers superior results and positive user experience. Its campaign will use creative thought leadership to boost brand awareness for Tyme’s products, emphasizing their time-saving qualities. The agency will also execute an in-depth reviews program that will showcase how Tyme’s hot tools and products provide women with an all-in-one solution to their beauty routine. The line of products was developed in 2014 by hairstylist Jacynda Smith, who is the company’s CEO.
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Gutenberg has brought on Rebel Foods, Inc. and Enerallies as clients. Rebel Foods, Inc., is a Pune, India based company that starts up “online restaurants.” It currently has 200 cloud kitchens and more than 1500 virtual restaurants in India, and is expanding globally, starting with the Middle East and Indonesia. Gutenberg is charged with establishing a media presence within the U.S. targeting the food delivery/technology industry and its investors. Silicon Valley-based Enerallies, a smart, automated energy management company, has signed on for multi-phased PR and digital services to refresh and enhance its brand.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
