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Chicago-based digital firm Tech Image has retained its agency-of-record relationship with Bosch Power Tools and Bosch Thermotechnology. In addition, the Window & Door Manufacturers Association has engaged the agency to manage outreach campaigns to residential builders and remodelers, and residential and commercial architects. Tech Image has been both Bosch divisions’ agency of record since June 2015. The agency’s work for WDMA, which began in January, includes building a promotional microsite for the association, handling its media relations, paid and organic social media, content development and strategic public relations activities. Katie O’Rourke, who has been with Tech Image since 2015, will manage all three accounts.
 Jacynda Smith |
Diffusion has signed on as public relations agency of record for women’s haircare company Tyme. As AOR, Diffusion will work to communicate how Tyme offers superior results and positive user experience. Its campaign will use creative thought leadership to boost brand awareness for Tyme’s products, emphasizing their time-saving qualities. The agency will also execute an in-depth reviews program that will showcase how Tyme’s hot tools and products provide women with an all-in-one solution to their beauty routine. The line of products was developed in 2014 by hairstylist Jacynda Smith, who is the company’s CEO.
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Gutenberg has brought on Rebel Foods, Inc. and Enerallies as clients. Rebel Foods, Inc., is a Pune, India based company that starts up “online restaurants.” It currently has 200 cloud kitchens and more than 1500 virtual restaurants in India, and is expanding globally, starting with the Middle East and Indonesia. Gutenberg is charged with establishing a media presence within the U.S. targeting the food delivery/technology industry and its investors. Silicon Valley-based Enerallies, a smart, automated energy management company, has signed on for multi-phased PR and digital services to refresh and enhance its brand.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
