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Chicago-based digital firm Tech Image has retained its agency-of-record relationship with Bosch Power Tools and Bosch Thermotechnology. In addition, the Window & Door Manufacturers Association has engaged the agency to manage outreach campaigns to residential builders and remodelers, and residential and commercial architects. Tech Image has been both Bosch divisions’ agency of record since June 2015. The agency’s work for WDMA, which began in January, includes building a promotional microsite for the association, handling its media relations, paid and organic social media, content development and strategic public relations activities. Katie O’Rourke, who has been with Tech Image since 2015, will manage all three accounts.
 Jacynda Smith |
Diffusion has signed on as public relations agency of record for women’s haircare company Tyme. As AOR, Diffusion will work to communicate how Tyme offers superior results and positive user experience. Its campaign will use creative thought leadership to boost brand awareness for Tyme’s products, emphasizing their time-saving qualities. The agency will also execute an in-depth reviews program that will showcase how Tyme’s hot tools and products provide women with an all-in-one solution to their beauty routine. The line of products was developed in 2014 by hairstylist Jacynda Smith, who is the company’s CEO.
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Gutenberg has brought on Rebel Foods, Inc. and Enerallies as clients. Rebel Foods, Inc., is a Pune, India based company that starts up “online restaurants.” It currently has 200 cloud kitchens and more than 1500 virtual restaurants in India, and is expanding globally, starting with the Middle East and Indonesia. Gutenberg is charged with establishing a media presence within the U.S. targeting the food delivery/technology industry and its investors. Silicon Valley-based Enerallies, a smart, automated energy management company, has signed on for multi-phased PR and digital services to refresh and enhance its brand.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
