Chicago-based digital firm Tech Image has retained its agency-of-record relationship with Bosch Power Tools and Bosch Thermotechnology. In addition, the Window & Door Manufacturers Association has engaged the agency to manage outreach campaigns to residential builders and remodelers, and residential and commercial architects. Tech Image has been both Bosch divisions’ agency of record since June 2015. The agency’s work for WDMA, which began in January, includes building a promotional microsite for the association, handling its media relations, paid and organic social media, content development and strategic public relations activities. Katie O’Rourke, who has been with Tech Image since 2015, will manage all three accounts.
Diffusion has signed on as public relations agency of record for women’s haircare company Tyme. As AOR, Diffusion will work to communicate how Tyme offers superior results and positive user experience. Its campaign will use creative thought leadership to boost brand awareness for Tyme’s products, emphasizing their time-saving qualities. The agency will also execute an in-depth reviews program that will showcase how Tyme’s hot tools and products provide women with an all-in-one solution to their beauty routine. The line of products was developed in 2014 by hairstylist Jacynda Smith, who is the company’s CEO.
Gutenberg has brought on Rebel Foods, Inc. and Enerallies as clients. Rebel Foods, Inc., is a Pune, India based company that starts up “online restaurants.” It currently has 200 cloud kitchens and more than 1500 virtual restaurants in India, and is expanding globally, starting with the Middle East and Indonesia. Gutenberg is charged with establishing a media presence within the U.S. targeting the food delivery/technology industry and its investors. Silicon Valley-based Enerallies, a smart, automated energy management company, has signed on for multi-phased PR and digital services to refresh and enhance its brand.