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Chicago-based digital firm Tech Image has retained its agency-of-record relationship with Bosch Power Tools and Bosch Thermotechnology. In addition, the Window & Door Manufacturers Association has engaged the agency to manage outreach campaigns to residential builders and remodelers, and residential and commercial architects. Tech Image has been both Bosch divisions’ agency of record since June 2015. The agency’s work for WDMA, which began in January, includes building a promotional microsite for the association, handling its media relations, paid and organic social media, content development and strategic public relations activities. Katie O’Rourke, who has been with Tech Image since 2015, will manage all three accounts.
 Jacynda Smith |
Diffusion has signed on as public relations agency of record for women’s haircare company Tyme. As AOR, Diffusion will work to communicate how Tyme offers superior results and positive user experience. Its campaign will use creative thought leadership to boost brand awareness for Tyme’s products, emphasizing their time-saving qualities. The agency will also execute an in-depth reviews program that will showcase how Tyme’s hot tools and products provide women with an all-in-one solution to their beauty routine. The line of products was developed in 2014 by hairstylist Jacynda Smith, who is the company’s CEO.
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Gutenberg has brought on Rebel Foods, Inc. and Enerallies as clients. Rebel Foods, Inc., is a Pune, India based company that starts up “online restaurants.” It currently has 200 cloud kitchens and more than 1500 virtual restaurants in India, and is expanding globally, starting with the Middle East and Indonesia. Gutenberg is charged with establishing a media presence within the U.S. targeting the food delivery/technology industry and its investors. Silicon Valley-based Enerallies, a smart, automated energy management company, has signed on for multi-phased PR and digital services to refresh and enhance its brand.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
