 Kenan Thompson |
He's sooooo hard to figure out.
Barely two days following a smashing vindication and total exoneration by his hand-picked attorney general, president Trump launched an all-out offensive on his white whale, ObamaCare.
As SNL's Kenan Thompson used to sing, "What's Up With That?"
Does the tweeter-in-chief really want to be re-elected president, a position that would provide protection against legal assaults? Who knows?
Does he want Democrats to increase their number of seats in the House and make a decent run of taking over the Senate in 2020? It sure looks that way.
Republicans got hammered in the 2018 midterms because they posed a threat of killing health insurance which covers more than 20M Americans.
Would you like to be a poor embattled GOP consultant next year, advising your client that a "Repeal and Eliminate" slogan is a sure-fire political winner?
Are voters yearning for cold-hearted politicos in favor of stripping Obamacare's coverage of pre-existing conditions and the provision that allows adults under the age of 26 to remain on their parents' policies?
Trump promises that Republicans "will soon be known as the party of healthcare," which is pretty hilarious for a group that voted more than 50 times during Obama's presidency to kill Obamacare without putting forward much of an alternative.
A possible reason for Trump's move to squash healthcare: the impending release of special counsel Robert Mueller's report on meddling in the 2016 election.
It's worth noting that AG Bob Barr's summary of Mueller's report did not find Team Trump "conspired or coordinated with Russia in its efforts to influence the 2016 presidential election."
The special counsel, however, did not draw a conclusion on whether Team Trump obstructed justice.
A diversionary assault on Obamacare may be just what the Spin Doctors prescribed for the president as the country awaits Mueller's report.
While finding the right solution to a problem is still important, the work that differentiates effective communications leaders is problem-finding—identifying the real risk before it becomes visible, reputational or irreversible.
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