Jennifer Granston
Jennifer Granston

Jennifer Granston, a 19-year veteran of tech powerhouse WE Communications, has moved to media analytics company Zignal Labs as head of strategy & insights, a newly created role.

Most recently, Granston was global chief operating officer & president insights & analytics at WE, the former Waggener Edstrom.

Responsible for WE's global rebranding, research program design and implementation, Granston also counseled key clients.

At Zignal, she will oversee the development and day-to-day execution of Zignal Labs strategy & insights, an offering and team intended to provide brands with customized analysis and research intelligence.

Zignal Labs co-founder/CEO Josh Ginsberg called Granston “a proven leader,” adding that in her new role she "will lead the charge to connect the dots between insights and actions in a way that will build and protect brands in today’s increasingly complex media landscape.”

Headquartered in San Francisco, Zignal has offices in New York and DC, serving such clients as Expedia, GoPro, Under Armour, Prudential and Uber.