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Finn Partners has been named PR agency for private vacation ownership company Bluegreen Vacations. The assignment was jointly awarded to Finn and Missy Farren & Associates, which Finn acquired last year. Finn and MFA will create and direct media relations, influencer programming, CSR and thought leadership initiatives for the Florida-based company. Finn's New York office leads the account, which joins other tourism and lifestyle clients Jamaica Tourist Board, I Love NY, Ski Utah and Confluence Outdoor. Finn also recently acquired CatchOn, a Hong Kong-based agency with offices in Shanghai.
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BrandStar, a South Florida-based branded content marketing company, has been named agency of record for Decocrated, a home décor subscription box company. In addition to branded content development, the agency will provide digital strategy and services, media management, influencer marketing, and public relations for the company. Launched in 2018, Decocrated sends subscribers a seasonal, curated selection of home decor on a quarterly basis. They also offer how-to’s and pro decorating tips.
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Clearpoint Agency has signed on to manage public relations for Mercato, an online ordering and delivery platform for independent grocers. Clearpoint is handling media relations, content development, conference communications strategy and speaking opportunities for the company. The agency has already secured trade and national press placements for Mercato in such publications as Forbes, the Wall Street Journal, Internet Retailer, The Shelby Report andProgressive Grocer, and others. Mercato offers an e-commerce platform, as well as services for same-day delivery, customer service, and marketing. It is currently working with more than 650 independently owned grocery stores in major markets across the United States.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
