Finn Partners has been named PR agency for private vacation ownership company Bluegreen Vacations. The assignment was jointly awarded to Finn and Missy Farren & Associates, which Finn acquired last year. Finn and MFA will create and direct media relations, influencer programming, CSR and thought leadership initiatives for the Florida-based company. Finn's New York office leads the account, which joins other tourism and lifestyle clients Jamaica Tourist Board, I Love NY, Ski Utah and Confluence Outdoor. Finn also recently acquired CatchOn, a Hong Kong-based agency with offices in Shanghai.
BrandStar, a South Florida-based branded content marketing company, has been named agency of record for Decocrated, a home décor subscription box company. In addition to branded content development, the agency will provide digital strategy and services, media management, influencer marketing, and public relations for the company. Launched in 2018, Decocrated sends subscribers a seasonal, curated selection of home decor on a quarterly basis. They also offer how-to’s and pro decorating tips.
Clearpoint Agency has signed on to manage public relations for Mercato, an online ordering and delivery platform for independent grocers. Clearpoint is handling media relations, content development, conference communications strategy and speaking opportunities for the company. The agency has already secured trade and national press placements for Mercato in such publications as Forbes, the Wall Street Journal, Internet Retailer, The Shelby Report andProgressive Grocer, and others. Mercato offers an e-commerce platform, as well as services for same-day delivery, customer service, and marketing. It is currently working with more than 650 independently owned grocery stores in major markets across the United States.