 |
Finn Partners has been named PR agency for private vacation ownership company Bluegreen Vacations. The assignment was jointly awarded to Finn and Missy Farren & Associates, which Finn acquired last year. Finn and MFA will create and direct media relations, influencer programming, CSR and thought leadership initiatives for the Florida-based company. Finn's New York office leads the account, which joins other tourism and lifestyle clients Jamaica Tourist Board, I Love NY, Ski Utah and Confluence Outdoor. Finn also recently acquired CatchOn, a Hong Kong-based agency with offices in Shanghai.
 |
BrandStar, a South Florida-based branded content marketing company, has been named agency of record for Decocrated, a home décor subscription box company. In addition to branded content development, the agency will provide digital strategy and services, media management, influencer marketing, and public relations for the company. Launched in 2018, Decocrated sends subscribers a seasonal, curated selection of home decor on a quarterly basis. They also offer how-to’s and pro decorating tips.
 |
Clearpoint Agency has signed on to manage public relations for Mercato, an online ordering and delivery platform for independent grocers. Clearpoint is handling media relations, content development, conference communications strategy and speaking opportunities for the company. The agency has already secured trade and national press placements for Mercato in such publications as Forbes, the Wall Street Journal, Internet Retailer, The Shelby Report andProgressive Grocer, and others. Mercato offers an e-commerce platform, as well as services for same-day delivery, customer service, and marketing. It is currently working with more than 650 independently owned grocery stores in major markets across the United States.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
Firecracker PR lands ExLabs, a commercial deep-space mission operator building scalable platforms for exploration, planetary defense and resource-driven missions beyond Earth orbit... ArcSense Communications picks up MuukTest, provider of an agentic AI-assisted toolkit to help achieve instantaneous, trustable feedback on software quality without the need for massive automation teams... REYA Communications is named PR agency of record for Galapagos Safari Camp, which offers personalized safaris in the Galapagos Islands and mainland Ecuador.
