Next Fifteen Communications Group reported a 1.1 percent dip in PR revenues to $173.2.2M for the 12-month period ended Jan. 31, a year of restructuring that featured the merger of tech firms Text100 and Bite to form Archetype.
The UK-based firm's PR (brand marketing) group, which includes Archetype, Outcast, M Booth, Blueshirt and Publitek, showed a 0.1 percent uptick in organic growth.
Operating profit rose 7.7 percent to $38.4M.
Next 15's overall US business grew 1.7 percent to $150.7.9M and 2.8 percent organically. Operating profit dipped 5.1 percent to $22M.
Chairman Richard Eyre said "great progress" was made in the fiscal year as Next 15 "evolved from a pure PR group into a data and technology-driven marketing group."
He sees more change ahead as "the industry continues to evolve and as our customers wrestle with the impact technology is having on their own business models."