Lisa Travatello
Lisa Travatello

Lisa Travatello, who has more than 25 years of marketing experience gained from stints at Burson-Marsteller, Weber Shandwick and Edelman, has joined GENYOUth, non-profit dedicated to youth fitness, as chief marketing officer.

Most recently PR officer for Glen Cove, Travatello has served as global brand marketing chair at BM, executive VP-consumer marketing & chief creative officer at Weber and senior VP at Edelman.

Based in GENYOUth's New York office, she works to line up companies, brands and associations for partnerships designed to advance health and wellness at schools.

GENYOUth's Fuel Up to Play 60 and Adventure Capital programs have been used in more than 70K schools reaching 38M students during the past decade.

Travatello reports to CEO Alexis Glick.