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Lippe Taylor picked up US PR and digital marketing duties for Godiva, the Belgium-based luxury chocolate company, in a competitive pitch. Next Fifteen Communications Group's M Booth had the account.
Maureen Lippe’s firm will handle integrated communications work including social media strategy, creative content, influencer marketing and earned media responsibilities.
The assignment spans Godiva’s Café, retail and e-commerce businesses.
“We are excited about our new strategic partnership with Lippe Taylor,” Caki Halprin, head of Godiva’s North America marketing and innovation, said in a statement. "Our focus remains building immersive experiences for our consumers as we evolve into a lifestyle brand leveraging our culinary expertise to expand beyond chocolates.”
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