 Michael Roth |
Interpublic Group has merged two of its public relations brands: US-based consumer marketing agency Current Marketing and global communications agency Creation. The combined agency, which will be known as Current Global, specializes in consumer marketing, corporate, health and technology.
Current Global will be co-led by CEOs Virginia Devlin (Chicago) and George Coleman (London). The agency launches with 30 offices—including major operations in the U.S., U.K., Germany, Brazil, China and India—and more than 200 employees.
The firm offers a comprehensive portfolio of PR and integrated communications services, with expertise in earned, social, digital and paid media, as well as strategic planning, analytics and content production.
“Current Global is a powerful new mid-sized agency offer with considerable creative firepower, further strengthening our roster of public relations firms that includes Weber Shandwick, Golin, DeVries Global, Rogers & Cowan, Carmichael Lynch Relate and PMK/BNC,” said Interpublic chairman and chief executive officer Michael Roth.
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Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
