 Michael Roth |
Interpublic Group has merged two of its public relations brands: US-based consumer marketing agency Current Marketing and global communications agency Creation. The combined agency, which will be known as Current Global, specializes in consumer marketing, corporate, health and technology.
Current Global will be co-led by CEOs Virginia Devlin (Chicago) and George Coleman (London). The agency launches with 30 offices—including major operations in the U.S., U.K., Germany, Brazil, China and India—and more than 200 employees.
The firm offers a comprehensive portfolio of PR and integrated communications services, with expertise in earned, social, digital and paid media, as well as strategic planning, analytics and content production.
“Current Global is a powerful new mid-sized agency offer with considerable creative firepower, further strengthening our roster of public relations firms that includes Weber Shandwick, Golin, DeVries Global, Rogers & Cowan, Carmichael Lynch Relate and PMK/BNC,” said Interpublic chairman and chief executive officer Michael Roth.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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