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Constellation Agency has been named the first digital agency of record for Foodtown Stores, part of independent supermarket cooperative Allegiance Retail Services. The agency will work with Foodtown to develop digital marketing strategies that provide brand support and drive traffic at the local store level. “Digital channels have an expanding role in today’s meal planning and grocery shopping,” said Allegiance Retail Services chief marketing officer Donna Zambo. “We are partnering with Constellation Agency to ensure that Allegiance and Foodtown are able to meet these needs now and into the future.”
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Magrino PR has been named agency of record for culinary appliance and cookware brand Cuisinart. The relationship will emphasize public relations strategy and social media influencer campaigns in the U.S. market. Magrino will be providing Cuisinart with communications strategy, including new product launch campaigns, media and influencer relations, and industry leadership positioning, to support the brand’s overall mission and educate consumers. Cuisinart entered the American market in 1973 with the introduction of its food processor, and has since launched a portfolio of products including appliances, cookware and cutlery.
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Fort Collins, CO-based Slate Communications has been selected by The Aspen-Pitkin County Housing Authority to help the organization develop a public relations and communication arm. Slate will be part of a $1.4 million project that APCHA says will modernize a program that manages 3,000 workforce-housing units. The agency’s responsibilities include working on the rollout of the Housing Information Management System, a digital collection and enterprise management system that will create a database of all the units in the APCHA inventory and provide real-time data for the public. Slate will conduct an outreach plan that includes connecting with participants, citizens and elected officials to explain why HIMS is so crucial to the program’s future, as well as how critical APCHA is for the health of the community.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
