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Constellation Agency has been named the first digital agency of record for Foodtown Stores, part of independent supermarket cooperative Allegiance Retail Services. The agency will work with Foodtown to develop digital marketing strategies that provide brand support and drive traffic at the local store level. “Digital channels have an expanding role in today’s meal planning and grocery shopping,” said Allegiance Retail Services chief marketing officer Donna Zambo. “We are partnering with Constellation Agency to ensure that Allegiance and Foodtown are able to meet these needs now and into the future.”
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Magrino PR has been named agency of record for culinary appliance and cookware brand Cuisinart. The relationship will emphasize public relations strategy and social media influencer campaigns in the U.S. market. Magrino will be providing Cuisinart with communications strategy, including new product launch campaigns, media and influencer relations, and industry leadership positioning, to support the brand’s overall mission and educate consumers. Cuisinart entered the American market in 1973 with the introduction of its food processor, and has since launched a portfolio of products including appliances, cookware and cutlery.
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Fort Collins, CO-based Slate Communications has been selected by The Aspen-Pitkin County Housing Authority to help the organization develop a public relations and communication arm. Slate will be part of a $1.4 million project that APCHA says will modernize a program that manages 3,000 workforce-housing units. The agency’s responsibilities include working on the rollout of the Housing Information Management System, a digital collection and enterprise management system that will create a database of all the units in the APCHA inventory and provide real-time data for the public. Slate will conduct an outreach plan that includes connecting with participants, citizens and elected officials to explain why HIMS is so crucial to the program’s future, as well as how critical APCHA is for the health of the community.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
