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Constellation Agency has been named the first digital agency of record for Foodtown Stores, part of independent supermarket cooperative Allegiance Retail Services. The agency will work with Foodtown to develop digital marketing strategies that provide brand support and drive traffic at the local store level. “Digital channels have an expanding role in today’s meal planning and grocery shopping,” said Allegiance Retail Services chief marketing officer Donna Zambo. “We are partnering with Constellation Agency to ensure that Allegiance and Foodtown are able to meet these needs now and into the future.”
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Magrino PR has been named agency of record for culinary appliance and cookware brand Cuisinart. The relationship will emphasize public relations strategy and social media influencer campaigns in the U.S. market. Magrino will be providing Cuisinart with communications strategy, including new product launch campaigns, media and influencer relations, and industry leadership positioning, to support the brand’s overall mission and educate consumers. Cuisinart entered the American market in 1973 with the introduction of its food processor, and has since launched a portfolio of products including appliances, cookware and cutlery.
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Fort Collins, CO-based Slate Communications has been selected by The Aspen-Pitkin County Housing Authority to help the organization develop a public relations and communication arm. Slate will be part of a $1.4 million project that APCHA says will modernize a program that manages 3,000 workforce-housing units. The agency’s responsibilities include working on the rollout of the Housing Information Management System, a digital collection and enterprise management system that will create a database of all the units in the APCHA inventory and provide real-time data for the public. Slate will conduct an outreach plan that includes connecting with participants, citizens and elected officials to explain why HIMS is so crucial to the program’s future, as well as how critical APCHA is for the health of the community.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
