Constellation Agency has been named the first digital agency of record for Foodtown Stores, part of independent supermarket cooperative Allegiance Retail Services. The agency will work with Foodtown to develop digital marketing strategies that provide brand support and drive traffic at the local store level. “Digital channels have an expanding role in today’s meal planning and grocery shopping,” said Allegiance Retail Services chief marketing officer Donna Zambo. “We are partnering with Constellation Agency to ensure that Allegiance and Foodtown are able to meet these needs now and into the future.”
Magrino PR has been named agency of record for culinary appliance and cookware brand Cuisinart. The relationship will emphasize public relations strategy and social media influencer campaigns in the U.S. market. Magrino will be providing Cuisinart with communications strategy, including new product launch campaigns, media and influencer relations, and industry leadership positioning, to support the brand’s overall mission and educate consumers. Cuisinart entered the American market in 1973 with the introduction of its food processor, and has since launched a portfolio of products including appliances, cookware and cutlery.
Fort Collins, CO-based Slate Communications has been selected by The Aspen-Pitkin County Housing Authority to help the organization develop a public relations and communication arm. Slate will be part of a $1.4 million project that APCHA says will modernize a program that manages 3,000 workforce-housing units. The agency’s responsibilities include working on the rollout of the Housing Information Management System, a digital collection and enterprise management system that will create a database of all the units in the APCHA inventory and provide real-time data for the public. Slate will conduct an outreach plan that includes connecting with participants, citizens and elected officials to explain why HIMS is so crucial to the program’s future, as well as how critical APCHA is for the health of the community.