Ruder Finn has picked up the Hong Kong Trade Development Council to promote its “Startup Express 2019” and “Entrepreneur Day” initiatives.

The firm will work with HKTDC as it helps new businesses gain access to global markets via membership programs, exhibitions and workshops. RF will develop content and handle media outreach.

The 2019 Entrepreneur Day will be the 11th edition of the two-day event that features seminars and networking opportunities. Start-up Express debuted last year.

Paul Yang, senior VP/GM of RF Hong Kong, said his firm is excited to team with HKTCC as it continues to build a vibrant and sustainable ecosystem for the city’s start-up community.