Glover Park Group scoops up Keurig Green Mountain Inc. for DC lobbying duties concerning environmental issues, specifically legislative initiatives regarding recycling.

Keurig has its coffee-makers in more than 20M homes and business across North America.

Environmentalists and social media activists have long targeted Keurig for the landfill waste generated by disposal of its single-use K-Cup pods.

Bob Gamgort, Keurig’s CEO, and Monique Oxender, chief sustainability officer, address the issue on the company’s website.

They promise K-Cup pods across North America will transition to a recyclable format by the end of 2020.

Glover Park’s Keurig team includes managing directors Catharine Ransom, energy and sustainability practice leader, and Jack Krumholz, former head of Microsoft’s DC office.

Keurig Green Mountain is part of privately-held JAB Holdings.