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Manifest, which has offices in London and New York, has been named communications agency of record in both the UK and US for The Collective, a global network of co-living buildings that combine private space with communal amenities. The agency will be involved in developing and delivering a PR framework for both consumer and corporate audiences, alongside The Collective’s growing in-house brand and strategic communications team. Founded in London in 2010 by CEO Reza Merchant, The Collective says it is poised to grow its global portfolio from 7,000 units to at least 100,000 units by 2025. “Manifest’s presence in the UK and the USA is a huge plus, and will support our goal of creating a consistent brand voice, coupled with a precise and informed local delivery,” said Merchant.
 Ann Smith |
Boutique communications firm A.wordsmith is celebrating its 10th anniversary and initiating several client relationships. The firm has recently worked on a funding announcement for Portland, OR, tech start-up Talkoot; developed website content for Portland State University's School of Business; and promoted Design Week Portland event for client IDL, in collaboration with the Portland Trail Blazers. The firm was founded in March 2009 by Ann Smith, who was previously marketing communications manager at management consulting firm XPLANE. She has worked at both Standing Partnership and Weber Shandwick. Located in downtown Portland, A.wordsmith’s other clients include Technology Association of Oregon, ProKarma, Mammoth HR and BrewGroup.
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Minneapolis-based Maccabee has added Foodsby, Learn to Live and HomeServices of America to its client roster. The agency will be responsible for public relations and marketing communications for all three clients. Foodsby is a lunch delivery service for office professionals that partners with thousands of office buildings and restaurants across the U.S. HomeServices of America, a Berkshire Hathaway affiliate, is the country’s largest residential real estate company. Learn to Live, a Minneapolis-based healthcare technology company, provides digital cognitive behavioral therapy (CBT) programs and coaching services to health plans, employers, and higher education institutions.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
