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Manifest, which has offices in London and New York, has been named communications agency of record in both the UK and US for The Collective, a global network of co-living buildings that combine private space with communal amenities. The agency will be involved in developing and delivering a PR framework for both consumer and corporate audiences, alongside The Collective’s growing in-house brand and strategic communications team. Founded in London in 2010 by CEO Reza Merchant, The Collective says it is poised to grow its global portfolio from 7,000 units to at least 100,000 units by 2025. “Manifest’s presence in the UK and the USA is a huge plus, and will support our goal of creating a consistent brand voice, coupled with a precise and informed local delivery,” said Merchant.
 Ann Smith |
Boutique communications firm A.wordsmith is celebrating its 10th anniversary and initiating several client relationships. The firm has recently worked on a funding announcement for Portland, OR, tech start-up Talkoot; developed website content for Portland State University's School of Business; and promoted Design Week Portland event for client IDL, in collaboration with the Portland Trail Blazers. The firm was founded in March 2009 by Ann Smith, who was previously marketing communications manager at management consulting firm XPLANE. She has worked at both Standing Partnership and Weber Shandwick. Located in downtown Portland, A.wordsmith’s other clients include Technology Association of Oregon, ProKarma, Mammoth HR and BrewGroup.
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Minneapolis-based Maccabee has added Foodsby, Learn to Live and HomeServices of America to its client roster. The agency will be responsible for public relations and marketing communications for all three clients. Foodsby is a lunch delivery service for office professionals that partners with thousands of office buildings and restaurants across the U.S. HomeServices of America, a Berkshire Hathaway affiliate, is the country’s largest residential real estate company. Learn to Live, a Minneapolis-based healthcare technology company, provides digital cognitive behavioral therapy (CBT) programs and coaching services to health plans, employers, and higher education institutions.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
