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Manifest, which has offices in London and New York, has been named communications agency of record in both the UK and US for The Collective, a global network of co-living buildings that combine private space with communal amenities. The agency will be involved in developing and delivering a PR framework for both consumer and corporate audiences, alongside The Collective’s growing in-house brand and strategic communications team. Founded in London in 2010 by CEO Reza Merchant, The Collective says it is poised to grow its global portfolio from 7,000 units to at least 100,000 units by 2025. “Manifest’s presence in the UK and the USA is a huge plus, and will support our goal of creating a consistent brand voice, coupled with a precise and informed local delivery,” said Merchant.
 Ann Smith |
Boutique communications firm A.wordsmith is celebrating its 10th anniversary and initiating several client relationships. The firm has recently worked on a funding announcement for Portland, OR, tech start-up Talkoot; developed website content for Portland State University's School of Business; and promoted Design Week Portland event for client IDL, in collaboration with the Portland Trail Blazers. The firm was founded in March 2009 by Ann Smith, who was previously marketing communications manager at management consulting firm XPLANE. She has worked at both Standing Partnership and Weber Shandwick. Located in downtown Portland, A.wordsmith’s other clients include Technology Association of Oregon, ProKarma, Mammoth HR and BrewGroup.
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Minneapolis-based Maccabee has added Foodsby, Learn to Live and HomeServices of America to its client roster. The agency will be responsible for public relations and marketing communications for all three clients. Foodsby is a lunch delivery service for office professionals that partners with thousands of office buildings and restaurants across the U.S. HomeServices of America, a Berkshire Hathaway affiliate, is the country’s largest residential real estate company. Learn to Live, a Minneapolis-based healthcare technology company, provides digital cognitive behavioral therapy (CBT) programs and coaching services to health plans, employers, and higher education institutions.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
