Zapwater Communications has acquired Miami-based Cheryl Andrews Marketing Communications, travel and luxury PR shop.

Cheryl Andrews, who launched her shop in 1984, is now executive VP at Chicago-headquartered Zapwater.

David Zapata & Cheryl AndrewsDavid Zapata & Cheryl Andrews

Zapwater CEO David Zapata said the deal strengthens his firm in Florida and creates opportunities in Latin America and the Caribbean

CAMC counts Hawks Cay Resort (Florida Keys), Buenaventura Golf & Beach Resort (Panama), Grenada Tourism Authority, Ocean Club Resorts (Turks and Caicos) and Cayo Espanto (Belize) among clients.

Holly Zawyer, VP at CMAC, is now managing director of the firm’s Miami outpost.

Zapwater, which has 30 staffers, also has an office in Los Angeles.