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AMP3 PR is working with the Governors Ball Music Festival, a three-day festival that runs from May 31 to June 2, and the Elepop Pop-Up, an experiential art installation about elephant conservation, which will be open from April 27 to July 27. AMP3 will promote the food & beverage program for Gov Ball NYC, which includes both established NYC food vendors and one-time-only collaborations. The agency will announce the lineup, host an exclusive media and influencer preview event, and court press and influencers both before and during the event. AMP3’s efforts for Elepop include a private pre-opening preview for press and influencers only.
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Parasol has been named global agency of record for Baha Mar Residences in Nassau, The Bahamas. Parasol will employ media relations, marketing partnerships and strategic alliances to promote the residences available at both SLS Baha Mar and Rosewood Baha Mar. Residential ownership at the properties includes such benefits as complimentary rounds at the Jack Nicklaus Signature Royal Blue course as well as access to the 213-foot superyacht Eternity I and Long Cay, Baha Mar’s private island. Owners are also eligible to apply for residency in the Commonwealth of The Bahamas. Parasol’s roster of clients in the luxury lifestyle and hospitality industry also includes Baglioni Hotels; Fairmont Miramar Hotel & Bungalows; Monterey County Convention & Visitors Bureau and One&Only Resorts.
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5W Public Relations has been named PR agency of record for Eone, a manufacturer of watches that can be used by both blind and sighted people. Founded by MIT graduate Hyungsoo Kim, the company makes what it calls the Bradley timepiece, named after former naval officer Bradley Snyder, who became blind while defusing bombs in Afghanistan. The watch’s design incorporates raised hour markers and two ball bearings that allow wearers to either see or feel both the hour and minute. 5W will develop and implement strategic media relationships to tell the watch’s story to consumers. The account will be handled by the agency’s consumer luxury practice.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
