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Padilla has been named PR agency of record by Irving, TX-headquartered Avocados From Mexico, which works to drive U.S. consumption of the fruit. The agency’s efforts for AFM include consumer, corporate and crisis communication programs. It will also create brand awareness PR campaigns supporting such events as the Super Bowl and Cinco de Mayo, as well as identifying and developing cultural events that AFM could leverage. Through its work, Padilla will utilize AFM’s Culinary Innovation Center in Irving, Texas and The Cookery, Padilla’s New York culinary studio, to showcase the versatility of Avocados From Mexico.
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Rubenstein Public Relations has been retained as agency of record for Interos Inc., the developer of a software-as-a-service platform that uses artificial intelligence to map, model and visualize global supply chains. The agency’s remit will be to carve out a position for Interos as a leading innovator in the SaaS, supply-chain management and cybersecurity marketplaces by generating national, cross-platform exposure for the brand—specifically in the areas of food, consumer products, finance, defense, intelligence, manufacturing, retail, and technology.
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The Brandman Agency has added Resort Pass, a new hotel booking platform, to its roster of luxury travel and lifestyle clients. The company offers guests daytime access to hotels and resorts for use of the pool, spa, fitness center, and additional amenities, without the commitment of an overnight stay. The platform has over 130 hotels and partners in various cities within Arizona, California, Florida, Georgia, Hawaii, Massachusetts, New Mexico, New York, South Carolina, Texas and Washington D.C.
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Hawkins International PR is representing the Novotel Miami Brickell, the second Novotel in the U.S. The hotel, formerly known as the Atton Brickell Miami, rebranded under the Novtel name following the acquisition of Atton Hotels by Accor, which owns the Novotel brand. The 275-unit property provides 5,000 square feet of meeting space and a rooftop swimming pool. Accor, whose holdings encompass 4,800 hotels, resorts and residences in 100 countries, also operates such properties as Raffles, Fairmont Hotels & Resorts and Banyan Tree.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
