Padilla has been named PR agency of record by Irving, TX-headquartered Avocados From Mexico, which works to drive U.S. consumption of the fruit. The agency’s efforts for AFM include consumer, corporate and crisis communication programs. It will also create brand awareness PR campaigns supporting such events as the Super Bowl and Cinco de Mayo, as well as identifying and developing cultural events that AFM could leverage. Through its work, Padilla will utilize AFM’s Culinary Innovation Center in Irving, Texas and The Cookery, Padilla’s New York culinary studio, to showcase the versatility of Avocados From Mexico.
Rubenstein Public Relations has been retained as agency of record for Interos Inc., the developer of a software-as-a-service platform that uses artificial intelligence to map, model and visualize global supply chains. The agency’s remit will be to carve out a position for Interos as a leading innovator in the SaaS, supply-chain management and cybersecurity marketplaces by generating national, cross-platform exposure for the brand—specifically in the areas of food, consumer products, finance, defense, intelligence, manufacturing, retail, and technology.
The Brandman Agency has added Resort Pass, a new hotel booking platform, to its roster of luxury travel and lifestyle clients. The company offers guests daytime access to hotels and resorts for use of the pool, spa, fitness center, and additional amenities, without the commitment of an overnight stay. The platform has over 130 hotels and partners in various cities within Arizona, California, Florida, Georgia, Hawaii, Massachusetts, New Mexico, New York, South Carolina, Texas and Washington D.C.
Hawkins International PR is representing the Novotel Miami Brickell, the second Novotel in the U.S. The hotel, formerly known as the Atton Brickell Miami, rebranded under the Novtel name following the acquisition of Atton Hotels by Accor, which owns the Novotel brand. The 275-unit property provides 5,000 square feet of meeting space and a rooftop swimming pool. Accor, whose holdings encompass 4,800 hotels, resorts and residences in 100 countries, also operates such properties as Raffles, Fairmont Hotels & Resorts and Banyan Tree.