Jasmine Blake, spokesperson for the embattled New York City Housing Authority, has joined BerlinRosen as VP for public affairs.
As deputy chief communications officer, she handled the December rollout of Mayor Bill de Blasio's $24B NYCHA 2.0 program to fix the city's aging public housing stock. The ten-year program promises top-to-bottom renovations of the apartments of 175K of the 400K residents and to tackle problems with lead, mold, heat, elevators and vermin.
Blake also saw PR duty connected with Housing & Urban Development Secretary Ben Carson's January installment of a federal monitor to work with NYCHA to overhaul its management, organizational and workforce structures. The City retains day-to-day management responsibility.
She also handled communications connected to de Blasio putting NYC sanitation commissioner Kathryn Garcia in charge of NYCHA on an interim basis. She's on leave from DSNY.
Blake worked at Marathon Strategies, which was founded by Phil Singer, ex-communications director of Sen. Chuck Schumer, before joining NYCHA in 2017.
BerlinRosen handled de Blasio's political campaigns.