sPot On

Version 2.0 Communications has added SpotOn Virtual Smart Fence, the inaugural product from New Hampshire-based OnPoint Systems, to its client roster. As SpotOn’s agency of record, Version 2.0 is working with its team on brand positioning, messaging and a national and regional launch strategy. The agency is working to raise brand awareness and create buzz with local, regional and national consumer tech, lifestyle and business media and influencers reaching SpotOn’s target consumers – dog owners. OnPoint says the SpotOn system is the first and only all-in-one dog containment and tracking system that lets users take their dog and virtual fence wherever they go.


BackBay Communications has been selected as marketing and PR partner for StoneShot. The agency will support media relations and content marketing strategy for the UK-based firm, which focuses on email marketing, event management, and agency services for the financial services industry. BackBay has launched a comprehensive communications program that will highlight StoneShot’s industry insights, emphasize its marketing expertise in the financial services arena, and expand its U.S. exposure. StoneShot CEO Gavin John said that BackBay’s “in-depth knowledge of our industry… will translate to robust content and meaningful relationship-building with the media.” BackBay’s current fintech clients also include Bluefin Payment Systems, Capco, Delta Data, Eagle Investment Systems, innogy Innovation Hub, ISITC, MyVest, and Temenos.


Carolyn Izzo Integrated Communications has added Korean food company Bibigo to its client roster. CIIC will promote Bibigo, a global brand of CJ CheilJedang, Korea’s #1 food culture company, as the go-to source for Korean food in the U.S. CIIC will use its experience in the food & beverage industry to generate awareness through an integrated and strategic public relations campaign. CIIC will spearhead media and influencer relations as well as negotiate key partnership programs for the brand, including AT&T and 3M PGA tournaments, KCON music festivals in Los Angeles and New York, and managing and executing a Student Innovation Challenge and chef cook-off event with the Culinary Institute of America, among other initiatives.


French/West/Vaughan has been selected to provide PR support for the U.S. launch of Wrapmaster, which produces a line of film, foil and parchment dispensers used in professional kitchens. The launch will officially take place at the 100th edition of the National Restaurant Association Show, which begins May 18 in Chicago. “Entering the U.S. market is a massive step forward for Wrapmaster,” the company’s sales director for North America Karl Watson said, calling FWV “the ideal partner to help us capitalize on the opportunity provided by the country’s over 1 million restaurants and professional kitchens.” Wrapmaster is owned by Cofresco Foodservice and will operate in the U.S. as a division of Melitta USA, Inc., based in Clearwater, Florida.