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Version 2.0 Communications has added SpotOn Virtual Smart Fence, the inaugural product from New Hampshire-based OnPoint Systems, to its client roster. As SpotOn’s agency of record, Version 2.0 is working with its team on brand positioning, messaging and a national and regional launch strategy. The agency is working to raise brand awareness and create buzz with local, regional and national consumer tech, lifestyle and business media and influencers reaching SpotOn’s target consumers – dog owners. OnPoint says the SpotOn system is the first and only all-in-one dog containment and tracking system that lets users take their dog and virtual fence wherever they go.
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BackBay Communications has been selected as marketing and PR partner for StoneShot. The agency will support media relations and content marketing strategy for the UK-based firm, which focuses on email marketing, event management, and agency services for the financial services industry. BackBay has launched a comprehensive communications program that will highlight StoneShot’s industry insights, emphasize its marketing expertise in the financial services arena, and expand its U.S. exposure. StoneShot CEO Gavin John said that BackBay’s “in-depth knowledge of our industry… will translate to robust content and meaningful relationship-building with the media.” BackBay’s current fintech clients also include Bluefin Payment Systems, Capco, Delta Data, Eagle Investment Systems, innogy Innovation Hub, ISITC, MyVest, and Temenos.
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Carolyn Izzo Integrated Communications has added Korean food company Bibigo to its client roster. CIIC will promote Bibigo, a global brand of CJ CheilJedang, Korea’s #1 food culture company, as the go-to source for Korean food in the U.S. CIIC will use its experience in the food & beverage industry to generate awareness through an integrated and strategic public relations campaign. CIIC will spearhead media and influencer relations as well as negotiate key partnership programs for the brand, including AT&T and 3M PGA tournaments, KCON music festivals in Los Angeles and New York, and managing and executing a Student Innovation Challenge and chef cook-off event with the Culinary Institute of America, among other initiatives.
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French/West/Vaughan has been selected to provide PR support for the U.S. launch of Wrapmaster, which produces a line of film, foil and parchment dispensers used in professional kitchens. The launch will officially take place at the 100th edition of the National Restaurant Association Show, which begins May 18 in Chicago. “Entering the U.S. market is a massive step forward for Wrapmaster,” the company’s sales director for North America Karl Watson said, calling FWV “the ideal partner to help us capitalize on the opportunity provided by the country’s over 1 million restaurants and professional kitchens.” Wrapmaster is owned by Cofresco Foodservice and will operate in the U.S. as a division of Melitta USA, Inc., based in Clearwater, Florida.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
