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Finn Partners will promote the 2019 PwC Detroit Grand Prixmiere presented by Chevrolet, the official launch party for the Chevrolet Detroit Belle Isle Grand Prix presented by Lear. Finn Partners will assist with Grand Prixmiere pre-event and day-of media relations activations. The assignment will be supported out of the Detroit office, led by Mike DeVilling, senior partner and Dawn Crowley, partner at Finn Partners Detroit. Following the first full day of activity at the Grand Prix, the Grand Prixmiere will take place at the Penske Tent on Belle Isle State Park, Friday, May 31, 2019 beginning at 6:30 p.m. Over the past five years, the event has raised more than $4 million for the Belle Isle Conservancy.
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Diffusion has been named public relations agency of record for Primephonic, a streaming platform focused on classical music. The agency is tasked with growing Primephonic’s brand visibility and user base through a multi-faceted program built on thought leadership, media and influencer reviews and product feature announcements. The campaign is intended to establish Primephonic as the premiere classical music streaming platform and a champion of the genre. Based in Amsterdam and NYC, Primephonic says it offers listeners the benefits and convenience of traditional streaming services for a genre that has been ignored by the wider industry’s “one-platform-fits-all-genres” approach.
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NJF, MMGY Global's public relations, social and experiential marketing brand, has added eight travel and hospitality clients to its portfolio in the first quarter. The new clients include Visit Dallas, which markets Dallas as a visitor and destination. NJF is helping promote the city’s diverse cultural attractions, culinary and music scenes. For Amtrak, the agency will assist with targeted media relations. Other recent additions are Marmara Park Avenue, Kennebunkport Resort Collection, The Whitley (a Luxury Collection Hotel), The Kixby, Aventuras Mayas and Fitler Club. “We are excited to add these diverse clients to our portfolio, including helping launch or relaunch several standout properties,” said NJF managing director Julie Freeman.
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Stella Rising will be handling strategic marketing and communications planning, data governance strategy, and development of digital fractional attribution models for Thinx, a company that manufactures women’s underwear “made with period-proof tech.” The agency will focus on driving growth for Thinx through communications plan execution and oversight, holistic channel investment strategy and a comprehensive audit of all MarTech platforms. Its efforts will employ a broad portfolio of online and offline services, including e-commerce platforms, Amazon, social media channels and highly targeted influencer and experiential events.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
