Finn Partners will promote the 2019 PwC Detroit Grand Prixmiere presented by Chevrolet, the official launch party for the Chevrolet Detroit Belle Isle Grand Prix presented by Lear. Finn Partners will assist with Grand Prixmiere pre-event and day-of media relations activations. The assignment will be supported out of the Detroit office, led by Mike DeVilling, senior partner and Dawn Crowley, partner at Finn Partners Detroit. Following the first full day of activity at the Grand Prix, the Grand Prixmiere will take place at the Penske Tent on Belle Isle State Park, Friday, May 31, 2019 beginning at 6:30 p.m. Over the past five years, the event has raised more than $4 million for the Belle Isle Conservancy.
Diffusion has been named public relations agency of record for Primephonic, a streaming platform focused on classical music. The agency is tasked with growing Primephonic’s brand visibility and user base through a multi-faceted program built on thought leadership, media and influencer reviews and product feature announcements. The campaign is intended to establish Primephonic as the premiere classical music streaming platform and a champion of the genre. Based in Amsterdam and NYC, Primephonic says it offers listeners the benefits and convenience of traditional streaming services for a genre that has been ignored by the wider industry’s “one-platform-fits-all-genres” approach.
NJF, MMGY Global's public relations, social and experiential marketing brand, has added eight travel and hospitality clients to its portfolio in the first quarter. The new clients include Visit Dallas, which markets Dallas as a visitor and destination. NJF is helping promote the city’s diverse cultural attractions, culinary and music scenes. For Amtrak, the agency will assist with targeted media relations. Other recent additions are Marmara Park Avenue, Kennebunkport Resort Collection, The Whitley (a Luxury Collection Hotel), The Kixby, Aventuras Mayas and Fitler Club. “We are excited to add these diverse clients to our portfolio, including helping launch or relaunch several standout properties,” said NJF managing director Julie Freeman.
Stella Rising will be handling strategic marketing and communications planning, data governance strategy, and development of digital fractional attribution models for Thinx, a company that manufactures women’s underwear “made with period-proof tech.” The agency will focus on driving growth for Thinx through communications plan execution and oversight, holistic channel investment strategy and a comprehensive audit of all MarTech platforms. Its efforts will employ a broad portfolio of online and offline services, including e-commerce platforms, Amazon, social media channels and highly targeted influencer and experiential events.