Bill Wohl, corporate PR veteran of H-P, SAP and DuPont, told Bloomberg TV Oct. 1 that Carnival Cruise Lines has taken a "number of positive steps" since the embattled company installed a new CEO last month, but its recent ad campaign is off base.
"I think the public has some very serious and appropriate questions right now about the safety of cruising in general," he said.
Wohl said Carnival would be better off spending those "valuable ad dollars" to directly communicate with its customers that "they're making significant investments in safety and engineering changes to assure that customers will return from their cruises healthy, happy and safe."
Wohl now runs Wohl Communications in Philadelphia.
While local TV news is becoming an increasingly important source of health-related information for consumers, local stations are often lagging behind in their willingness to commit additional resources to producing health coverage.
Online video doesn’t have to be prohibitively expensive. It should be conversational, with a relevant message and devoid of marketing-and-sales jargon.
A leaked, internal Morgan Stanley video spoof of the "Hunger Games" has surfaced as a PR black eye mocking cutbacks at the investment bank. 
Twitter has tapped Goodby Silverstein & Partners 
Donald Sterling's mea culpa interview with CNN's Anderson Cooper was too little, too late and "nothing good came of it" for the LA Clippers owner, said pollster and communications advisor Frank Luntz.
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