 Abigail Greenheck |
Beehive Strategic Communication has promoted Abigail Greenheck group vice president. Greenheck has been with Beehive since 2015, most recently as group director, working with such clients as Beaumont Health and Government Employees Health Association. Prior to joining Beehive, she worked as an account director at Olson (now ICF Next), executing marketing programs for brands in the food and beverage and lifestyle categories for brands like General Mills, PepsiCo, KraftMaid Cabinetry and Royal Canin. In her new role, Greenheck oversees a portfolio of clients within the education and healthcare space. She will continue to set the strategic direction for her clients and manage project teams while participating in Beehive’s business development efforts.
 Christa Lombardi |
DeVries Global has appointed Christa Lombardi senior vice president, Health + Wellness. Lombardi comes to DeVries from Ketchum, where she most recently served as vice president, group manager, food, health & wellness. She has also been vice president, health at Cohn & Wolfe. In her new position, Lombardi is charged with managing and growing the agency’s North America health + wellness portfolio. She will be based in the New York office and report to Jessica O’Callaghan, North American managing director. “Christa has deep and diverse experience across the sector, which is critical, and also brings a creative, collaborative, client-centric spirit that fits perfectly with the agency’s culture, as well as our ambition for health + wellness,” said O’Callaghan.
 Emily Spence |
Valence Media, parent company of the Billboard-Hollywood Reporter Media Group, has named Emily Spence executive vp, head of communications, a newly created role. Spence most recently ran Decadent PR, a communications practice with clients including Amazon Studios, AT&T Audience Network, BuzzFeed, Meredith Corporation, Microsoft, Warner Bros. Television and NBCUniversal International TV Studios. She was previously vp at USA Network, and has held communications roles at A&E Networks, Viacom, agency FerenComm and Syfy. At Valence, Spence will be responsible for developing and executing all communications strategies for Valence and its companies.
August brings on Andrew Jarrell as a managing director in its New York office. Jarrell comes to the agency from Group Gordon, where he most recently served as chief strategy officer... PSD, which produces activewear and underwear worn by and made for professional athletes, hires Dan Harbison as SVP of marketing and Monica Lin as VP of brand marketing... UKG, an AI platform that combines HR, pay and workforce management, names Vitor De Souza chief communications officer. 
Dezenhall Resources brings on Jessica DeLoach as VP. DeLoach was previously deputy director of public and media relations at the Southern Poverty Law Center... Crowe Media hires Alissa Kasawdish as senior integrated PR manager. Kasawdish was previously an account supervisor at J/PR... Benefitbay, a SaaS platform that lets users make their own benefit decisions, names Lindsey Unterberger as VP of marketing.
Catherine Sullivan, global chief communications officer at Burson, has exited the WPP unit after a 12-year run.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
Brunswick Group has announced that Teneo's Christian Buss and Netflix's Paul Shaw have joined the firm as partners in San Francisco.
