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Current Global and FCB Chicago are working together on a nonprofit campaign for the Illinois Council Against Handgun Violence. Ahead of National Gun Violence Awareness Day on June 7, ICHV has created The Gun Violence History Book. Over 19 chapters and 853 pages, the book details 228 years of gun violence history in America and offers ways to stop it. ICHV is calling it “A book that stopped a bullet,” illustrating that concept with a bullet hole that pierces its cover, and then stops inside. The book is traveling to cities such as Dallas and Memphis, where iconic moments of gun violence have taken place. By visiting www.stopgunviolencehistory.com, teachers can request a copy of the book to teach a history class at their school. The site also offers links where people can directly email their Senator demanding support for universal background checks. Interpublic owns Current Global and FCB.
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SourceCode Communications has been named agency of record for Cloudreach and MyWallSt. For Cloudreach, a global cloud solutions provider which partners with Amazon Web Services, Microsoft Azure and Google Cloud Platform, SourceCode has been tasked with increasing brand value and establishing the company as a marquee partner for enterprise businesses in the U.S. Scope of work will consist of thought leadership and executive positioning, as well as media and analyst relations. MyWallSt brought on SourceCode to help with its rebrand and raise awareness in the U.S. for its investing apps through thought leadership and executive positioning, media and influencer relations, and events.
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Gale Branding has been selected by All Day Alba to launch their new women’s activewear collection in the U.S. Gale will work with the company on a range of activations, including interactive self-defense workshops featuring Alba apparel. The company is also seeking partnerships with like-minded brands and influencers who share “a passion for empowering women worldwide.” All Day Alba produces a line of apparel that the company says can function as both fashionable casual apparel and athletic wear.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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