Hemsworth Communications has added I Heart Mac & Cheese and Waters Edge Wineries to its client roster. The accounts will be housed within the agency’s food, wine & spirits and franchising & business services divisions, which were announced earlier this year. As PR and marketing agency of record for I Heart Mac & Cheese, Hemsworth will craft and execute a national strategy targeting the consumer and franchise development segments. As PR agency of record for Waters Edge Wineries, Hemsworth will work to spotlight the brand’s business model within the franchising world, as well as raising consumer awareness for its locations, which span the U.S. and include new wineries opening this year in California, Ohio and North Carolina.


March Communications has been named PR agency of record by Noodle.ai, a San Francisco-based provider of Enterprise AI® applications. “March is an agency with strong AI expertise to help evangelize our message throughout the manufacturing and supply chain industries," said Noodle.ai director of content, social, community Leslie Poston. The agency’s signing of Noodle.ai follows a series of other recent roster additions among AI technology players, including Affectiva, which specializes in what it calls Emotion AI and Human Perception AI; Neurala, which provides custom vision AI for robotics, drones, smart devices and industrial use cases; Forge.ai, an AI company that transforms unstructured information into structured machine ready data; and PROS, a provider of AI-powered solutions that optimize selling in the digital economy.


Ballantines Public Relations has been named agency for the St. Regis Maldives Vommuli Resort. BPR is handling the resort’s overall PR within the U.S. market, which will include media relations, influencer relations, partnership activations and creative programming initiatives to drive business and brand awareness of the property’s signature villas, culinary experiences, family traditions programming, wellness treatments, and sustainable, eco-conscience initiatives. Opened in 2016, the 77-unit resort is located on the private Vommuli Island in the Maldives. Its facilities include treatment rooms, a hydrotherapy pool, restaurants, bars and access to a private yacht. Ballantine’s client roster also includes the St. Regis Bora Bora, Marriott International Lifestyle Brands and the Waldorf Astoria Beverly Hills.