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Hemsworth Communications has added I Heart Mac & Cheese and Waters Edge Wineries to its client roster. The accounts will be housed within the agency’s food, wine & spirits and franchising & business services divisions, which were announced earlier this year. As PR and marketing agency of record for I Heart Mac & Cheese, Hemsworth will craft and execute a national strategy targeting the consumer and franchise development segments. As PR agency of record for Waters Edge Wineries, Hemsworth will work to spotlight the brand’s business model within the franchising world, as well as raising consumer awareness for its locations, which span the U.S. and include new wineries opening this year in California, Ohio and North Carolina.
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March Communications has been named PR agency of record by Noodle.ai, a San Francisco-based provider of Enterprise AI® applications. “March is an agency with strong AI expertise to help evangelize our message throughout the manufacturing and supply chain industries," said Noodle.ai director of content, social, community Leslie Poston. The agency’s signing of Noodle.ai follows a series of other recent roster additions among AI technology players, including Affectiva, which specializes in what it calls Emotion AI and Human Perception AI; Neurala, which provides custom vision AI for robotics, drones, smart devices and industrial use cases; Forge.ai, an AI company that transforms unstructured information into structured machine ready data; and PROS, a provider of AI-powered solutions that optimize selling in the digital economy.
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Ballantines Public Relations has been named agency for the St. Regis Maldives Vommuli Resort. BPR is handling the resort’s overall PR within the U.S. market, which will include media relations, influencer relations, partnership activations and creative programming initiatives to drive business and brand awareness of the property’s signature villas, culinary experiences, family traditions programming, wellness treatments, and sustainable, eco-conscience initiatives. Opened in 2016, the 77-unit resort is located on the private Vommuli Island in the Maldives. Its facilities include treatment rooms, a hydrotherapy pool, restaurants, bars and access to a private yacht. Ballantine’s client roster also includes the St. Regis Bora Bora, Marriott International Lifestyle Brands and the Waldorf Astoria Beverly Hills.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
