 Barbara Box |
Barbara Box, 15-year Weber Shandwick veteran and North American healthcare lead, has shifted to Evoke PR & Influence as executive VP-strategy & business development.
She will oversee Evoke’s New York office and report to Maryellen Royle, president of the Huntsworth health unit.
Royle said Box’s “integrated healthcare marketing and communications experience, coupled with her enthusiasm for collaboration and staff development, makes her the perfect match for this growth stage of our team.”
Prior to Weber Shandwick, Box was executive VP & worldwide healthcare director at Golin.
Evoke has repped Lilly, Celgene, Bristol-Myers Squibb, Amgen and Merck.
Jim Weiss, founder & chairman of Real Chemistry, has joined the board of ICR Inc. as it steps up its healthcare capital markets offering.
Ruder Finn has hired Kelly Yoder, who spent a dozen years at Weber Shandwick rising to North America health lead, as managing director, global head of health & life sciences.
ICR has named John Capodanno head of US healthcare corporate communications and Matthew Willey managing director in its medical technology and diagnostics practice. 
April is National Minority Health Month, spotlighting the urgency to improve health outcomes in communities of color.
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
