 Barbara Box |
Barbara Box, 15-year Weber Shandwick veteran and North American healthcare lead, has shifted to Evoke PR & Influence as executive VP-strategy & business development.
She will oversee Evoke’s New York office and report to Maryellen Royle, president of the Huntsworth health unit.
Royle said Box’s “integrated healthcare marketing and communications experience, coupled with her enthusiasm for collaboration and staff development, makes her the perfect match for this growth stage of our team.”
Prior to Weber Shandwick, Box was executive VP & worldwide healthcare director at Golin.
Evoke has repped Lilly, Celgene, Bristol-Myers Squibb, Amgen and Merck.
Jeff Smokler, former president at healthcare specialist imre, joins Washington-based Avoq to head its PA practice.
Supreme Group, healthcare marketing and communications platform, has merged its Amendola Communications (Fountain Hills, AZ) and Health+Commerce (Newport Beach, CA) units to form Supreme Communications, a full-service PR shop, under Ketchum alum Nicky Battle.
Even as technology changes the rules of engagement, digital health brands still control the most powerful tool they have—their story.
Havilah Clarke, head of marketing and communications at the Huntsman Mental Health Foundation and Institute, has joined Purposeful Advisors as a managing director.
