Linda Martin
Linda Martin

Porter Novelli partner Linda Martin has moved to Westbound Communications, where she’s been named partner and general manager of the agency’s Orange, CA headquarters.

Martin, who’d been stationed with Porter Novelli in Los Angeles for more than 18 years, most recently served as partner as well as managing director of the firm’s Irvine and San Diego offices.

Prior to joining the Omnicom unit in 2000, she was a vice president at Orange County-based Laer Pearce & Associates, where she was stationed for a dozen years. Martin began her career as a media relations manager at PacTel Cellular, which later merged its assets with Bell Atlantic Corp to form Verizon Wireless.

Westbound, which was founded in 2003, focuses on consumer, healthcare, tech, non-profit and Government agency clients. It maintains offices in Orange and Riverside.