 Linda Martin |
Porter Novelli partner Linda Martin has moved to Westbound Communications, where she’s been named partner and general manager of the agency’s Orange, CA headquarters.
Martin, who’d been stationed with Porter Novelli in Los Angeles for more than 18 years, most recently served as partner as well as managing director of the firm’s Irvine and San Diego offices.
Prior to joining the Omnicom unit in 2000, she was a vice president at Orange County-based Laer Pearce & Associates, where she was stationed for a dozen years. Martin began her career as a media relations manager at PacTel Cellular, which later merged its assets with Bell Atlantic Corp to form Verizon Wireless.
Westbound, which was founded in 2003, focuses on consumer, healthcare, tech, non-profit and Government agency clients. It maintains offices in Orange and Riverside.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
Elevate Communications appoints Scott Bernstein, who has led marketing for the World Wrestling Federation, Hard Rock Cafe and National Amusements, as partner and chief strategy officer... Matter Communications brings on Angela Bonnici as VP, growth and head of the agency’s Boston office... Crosby Marketing Communications promotes Kelsi Fink to associate VP, PR and Laura Flury to associate VP, digital marketing.
Dezenhall Resources brings Sam Jefferies back to the firm as an SVP. Jefferies rejoins Dezenhall, where he had been a VP, from Starbucks, most recently serving as group manager, issues and crisis communications... The International Bottled Water Association appoints Matt Herrick as president and CEO, effective March 15... Stretch PR, which works with clients in the insurance and professional services industries, promotes Alana Anselmi to group account director.
