Weber Shandwick has named Will Ludlam president of its western region, which includes offices in Seattle, Silicon Valley, San Francisco and Los Angeles. He takes over for Luca Penati, who left March 15 to pursue other opportunities.
With more than 25 years of corporate and technology experience, Ludlam is joining the Interpublic unit from Edelman, where was executive VP and leader of its Pacific Northwest group, Seattle and Portland.
Earlier, he was in charge of Hill+Knowlton's Seattle office following its acquisition of The Rockey Co. and partner/managing director of Porter Novelli.
Ludlam has worked with clients such as Starbucks, Microsoft, Samsung HP, Safeco, Puget Sound Energy and Seattle Children's Hospital.
Sara Gavin, president of WS North America, praised Ludlam's "leadership philosophy and vision for how best to deliver for clients and for our people."
He'll be based in Seattle.