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Uproar PR has added Ruth’s Chris Steak House to its roster of restaurant clients. The agency will work to promote the brand to a national audience and increase awareness as it expands. The agency’s efforts will include key placements in national media and regional markets and promotions surrounding the opening of new Ruth’s Chris restaurants in cities around the country, using the characteristics of each location to craft targeted messaging and campaigns. It will also launch a national campaign to bring recognition to new exclusive dinners and special events while pursuing Ruth’s Chris’ key demographics and markets.
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PAN Communications has picked up Sumo Logic, a cloud-native, machine data analytics platform, to its client roster. PAN will create personalized thought leadership and media relations programs to build consumer trust and credibility for the platform. The agency will also leverage its media expertise and analyst relations strategy to help Sumo Logic maintain its position across the brand’s competitive landscape. “We were looking to significantly scale our brand and communications efforts as part of our multi-year growth strategy and selected PAN as our PR partner because of their out-of-the-box ideas and expertise across DevOps, security and cloud,” said Sumo Logic.
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BAERING has been named agency of record by LCI (formerly LC Industries), one of the largest employers of Americans who are blind or visually impaired. The agency was engaged by LCI in 2018 to lead it through a comprehensive rebrand to advance its goal of driving innovation and providing meaningful employment for the blind and visually impaired community. Following the success of the rebrand, BAERING will continue to provide external and internal communications support, execute brand awareness initiatives and provide digital content and social media services. “Our engagement with BAERING will allow us to stay innovative while furthering our commitment to our employees and the communities in which we operate and serve,” said LCI president Jeffrey Hawting.
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Hawkins International is repping the upcoming Circle Line “Brews Cruise” on the Hudson River, which will take place on Sunday, June 9. The cruise will feature beers from eight New York area breweries, including Brooklyn’s Sixpoint Brewery, Staten Island’s Flagship Brewery and Rockaway Brewing Co. in Queens. Hawkins is the agency of record for all New York Cruise Lines brands including Circle Line, New York Water Taxi, North River Lobster Co., World Yacht, and The BEAST.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
