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Uproar PR has added Ruth’s Chris Steak House to its roster of restaurant clients. The agency will work to promote the brand to a national audience and increase awareness as it expands. The agency’s efforts will include key placements in national media and regional markets and promotions surrounding the opening of new Ruth’s Chris restaurants in cities around the country, using the characteristics of each location to craft targeted messaging and campaigns. It will also launch a national campaign to bring recognition to new exclusive dinners and special events while pursuing Ruth’s Chris’ key demographics and markets.
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PAN Communications has picked up Sumo Logic, a cloud-native, machine data analytics platform, to its client roster. PAN will create personalized thought leadership and media relations programs to build consumer trust and credibility for the platform. The agency will also leverage its media expertise and analyst relations strategy to help Sumo Logic maintain its position across the brand’s competitive landscape. “We were looking to significantly scale our brand and communications efforts as part of our multi-year growth strategy and selected PAN as our PR partner because of their out-of-the-box ideas and expertise across DevOps, security and cloud,” said Sumo Logic.
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BAERING has been named agency of record by LCI (formerly LC Industries), one of the largest employers of Americans who are blind or visually impaired. The agency was engaged by LCI in 2018 to lead it through a comprehensive rebrand to advance its goal of driving innovation and providing meaningful employment for the blind and visually impaired community. Following the success of the rebrand, BAERING will continue to provide external and internal communications support, execute brand awareness initiatives and provide digital content and social media services. “Our engagement with BAERING will allow us to stay innovative while furthering our commitment to our employees and the communities in which we operate and serve,” said LCI president Jeffrey Hawting.
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Hawkins International is repping the upcoming Circle Line “Brews Cruise” on the Hudson River, which will take place on Sunday, June 9. The cruise will feature beers from eight New York area breweries, including Brooklyn’s Sixpoint Brewery, Staten Island’s Flagship Brewery and Rockaway Brewing Co. in Queens. Hawkins is the agency of record for all New York Cruise Lines brands including Circle Line, New York Water Taxi, North River Lobster Co., World Yacht, and The BEAST.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
