Konnect Agency has appointed Lauren Newhouse to the role of director.
Newhouse joins Konnect from sports and lifestyle shop Stanton & Company, where she lead that agency’s PR operations. She previously served as an account director at food/beverage and hospitality specialist JS2 Public Relations in Los Angeles. Earlier in her career, she was an account director at luxury and lifestyle agency Ballantines Public Relations in West Hollywood.
As director, Newhouse will oversee Konnect’s food and beverage division and will also be responsible for overseeing client strategy and developing the firm’s other lifestyle clients' portfolios.
Los Angeles-based Konnect, which specializes in food and beverage, franchise, family and lifestyle brands, maintains additional offices in New York, Austin and Denver.