The Los Angeles Chapter of PRSA is demonstrating its commitment to diversity in the PR industry with two upcoming events: Connexions, a June 20 networking mixer co-sponsored with the Black Public Relations Society of Los Angeles and the Hispanic Public Relations Association, and PRSA-LA’s August 17 Diversity Celebration.
Both events are being shepherded by PRSA-LA president Shawn Smith, who is also the president of BPRS-LA. Smith says that holding both roles gives her an opportunity to strengthen the ties between the organizations, as well as with the HPRA.
The first African American president of PRSA-LA, Smith has worked to increase the level of diversity of the organization’s board. She has also served as a mentor to young professionals.
Smith is currently the director of public relations with Warner Bros. Consumer Products, where she develops strategic communications campaigns for products inspired by such DC franchises as Batman, Wonder Woman and Superman.
She was previously director of public relations and brand partnerships with MGA Entertainment. Before that, Smith served as the Walt Disney Company’s first senior manager of communications, diversity and inclusion. In that role, she was responsible for promoting Disney’s commitment to diversity through a variety of communications channels.
PRSA-LA is also accepting submissions for its 55th annual PRism Awards, which recognize excellence in public relations strategic campaigns, tactical programs and professional merit. The early entry deadline for the awards is June 14, with a regular entry deadline of July 12.
To find out more about Connexions, the Diversity Celebration or the PRism Awards, click here.