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Ruder Finn has signed on to rep Porsche China Motors in the Hong Kong market. The scope of work includes corporate communications, integrated media communications, media workshops and dealers’ event support for all model lines and motorsports. The agency will also assist in the launch of the first Porsche BEV series production sports car. Ruder Finn has already worked with Porsche in China on social media, reputation management and training projects. The Porsche win in Hong Kong has further expanded Ruder Finn’s automotive practice to Greater China. “We chose Ruder Finn because they bring long-term experience and in-depth market comprehension,” said Porsche China Motors VP, public relations and press JoJo Tang.
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Hill+ Knowlton has created a global TVC for UNHCR, the UN Refugee Agency, to spearhead its global Ramadan (May 5 through June 4) campaign in support of refugees. The spot is being aired on TV stations around the world, online and across social media channels in a bid to raise awareness and donations during the holy month of Ramadan, a time of giving for Muslims. H+K handled the creative concept, production management and art direction for the campaign, which is called “Be The Light.” The campaign follows the story of three individual refugees and their struggles to get to safety after being displaced from their homes. The call to action is for people to “Be The Light” through their support. UNHCR says that there are 19.9 million refugees currently under its mandate.
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INK & ROSES has been named U.S. public relations agency of record for Australian skincare brand hop & cotton. The agency will lead hop & cotton’s launch strategy, which will work to drive brand awareness, employing traditional media and influencer relations. The brand will launch in the U.S. in September. Founded by cosmetic chemist and molecular biologist, Ee Ting Ng, hop & cotton offers custom skincare solutions which are delivered to clients following a skin analysis. Ng said that the agency’s “deep understanding of skincare ingredients and connections to U.S. beauty media and influencers will help drive awareness for our unique service and complete customized approach in skincare.”
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
