Ruder Finn has signed on to rep Porsche China Motors in the Hong Kong market. The scope of work includes corporate communications, integrated media communications, media workshops and dealers’ event support for all model lines and motorsports. The agency will also assist in the launch of the first Porsche BEV series production sports car. Ruder Finn has already worked with Porsche in China on social media, reputation management and training projects. The Porsche win in Hong Kong has further expanded Ruder Finn’s automotive practice to Greater China. “We chose Ruder Finn because they bring long-term experience and in-depth market comprehension,” said Porsche China Motors VP, public relations and press JoJo Tang.
Hill+ Knowlton has created a global TVC for UNHCR, the UN Refugee Agency, to spearhead its global Ramadan (May 5 through June 4) campaign in support of refugees. The spot is being aired on TV stations around the world, online and across social media channels in a bid to raise awareness and donations during the holy month of Ramadan, a time of giving for Muslims. H+K handled the creative concept, production management and art direction for the campaign, which is called “Be The Light.” The campaign follows the story of three individual refugees and their struggles to get to safety after being displaced from their homes. The call to action is for people to “Be The Light” through their support. UNHCR says that there are 19.9 million refugees currently under its mandate.
INK & ROSES has been named U.S. public relations agency of record for Australian skincare brand hop & cotton. The agency will lead hop & cotton’s launch strategy, which will work to drive brand awareness, employing traditional media and influencer relations. The brand will launch in the U.S. in September. Founded by cosmetic chemist and molecular biologist, Ee Ting Ng, hop & cotton offers custom skincare solutions which are delivered to clients following a skin analysis. Ng said that the agency’s “deep understanding of skincare ingredients and connections to U.S. beauty media and influencers will help drive awareness for our unique service and complete customized approach in skincare.”