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Ruder Finn has signed on to rep Porsche China Motors in the Hong Kong market. The scope of work includes corporate communications, integrated media communications, media workshops and dealers’ event support for all model lines and motorsports. The agency will also assist in the launch of the first Porsche BEV series production sports car. Ruder Finn has already worked with Porsche in China on social media, reputation management and training projects. The Porsche win in Hong Kong has further expanded Ruder Finn’s automotive practice to Greater China. “We chose Ruder Finn because they bring long-term experience and in-depth market comprehension,” said Porsche China Motors VP, public relations and press JoJo Tang.
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Hill+ Knowlton has created a global TVC for UNHCR, the UN Refugee Agency, to spearhead its global Ramadan (May 5 through June 4) campaign in support of refugees. The spot is being aired on TV stations around the world, online and across social media channels in a bid to raise awareness and donations during the holy month of Ramadan, a time of giving for Muslims. H+K handled the creative concept, production management and art direction for the campaign, which is called “Be The Light.” The campaign follows the story of three individual refugees and their struggles to get to safety after being displaced from their homes. The call to action is for people to “Be The Light” through their support. UNHCR says that there are 19.9 million refugees currently under its mandate.
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INK & ROSES has been named U.S. public relations agency of record for Australian skincare brand hop & cotton. The agency will lead hop & cotton’s launch strategy, which will work to drive brand awareness, employing traditional media and influencer relations. The brand will launch in the U.S. in September. Founded by cosmetic chemist and molecular biologist, Ee Ting Ng, hop & cotton offers custom skincare solutions which are delivered to clients following a skin analysis. Ng said that the agency’s “deep understanding of skincare ingredients and connections to U.S. beauty media and influencers will help drive awareness for our unique service and complete customized approach in skincare.”
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
