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Ruder Finn has signed on to rep Porsche China Motors in the Hong Kong market. The scope of work includes corporate communications, integrated media communications, media workshops and dealers’ event support for all model lines and motorsports. The agency will also assist in the launch of the first Porsche BEV series production sports car. Ruder Finn has already worked with Porsche in China on social media, reputation management and training projects. The Porsche win in Hong Kong has further expanded Ruder Finn’s automotive practice to Greater China. “We chose Ruder Finn because they bring long-term experience and in-depth market comprehension,” said Porsche China Motors VP, public relations and press JoJo Tang.
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Hill+ Knowlton has created a global TVC for UNHCR, the UN Refugee Agency, to spearhead its global Ramadan (May 5 through June 4) campaign in support of refugees. The spot is being aired on TV stations around the world, online and across social media channels in a bid to raise awareness and donations during the holy month of Ramadan, a time of giving for Muslims. H+K handled the creative concept, production management and art direction for the campaign, which is called “Be The Light.” The campaign follows the story of three individual refugees and their struggles to get to safety after being displaced from their homes. The call to action is for people to “Be The Light” through their support. UNHCR says that there are 19.9 million refugees currently under its mandate.
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INK & ROSES has been named U.S. public relations agency of record for Australian skincare brand hop & cotton. The agency will lead hop & cotton’s launch strategy, which will work to drive brand awareness, employing traditional media and influencer relations. The brand will launch in the U.S. in September. Founded by cosmetic chemist and molecular biologist, Ee Ting Ng, hop & cotton offers custom skincare solutions which are delivered to clients following a skin analysis. Ng said that the agency’s “deep understanding of skincare ingredients and connections to U.S. beauty media and influencers will help drive awareness for our unique service and complete customized approach in skincare.”
Preston Spire picks up Meet Minneapolis, the city's DMO, in partnership with the Minneapolis Tourism Improvement District... Diffusion is tapped as PR agency of record for 70mai and STACK... Quigley-Simpson, an LA-based agency that also operates from New York, expands its relationship with energy technology company Generac, now serving as its digital agency of record.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
