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Hill+Knowlton Strategies has been retained by the British Olympic Association as its public relations agency for the Tokyo 2020 Olympic Games. The BOA selects and manages Team GB, the Great Britain and Northern Ireland Olympic Team. It will be H+K’s third successive Olympic Games in support of the team. H+K will work with BOA to drive awareness of the Olympic Games – taking place from July 24 to August 9, 2020 – and Team GB’s participation in it from this summer. The campaign will focus on bringing the fans closer to the athletes and their stories, with content from athletes, celebrities and fans. “We really want to ensure that everyone is able to relate to the athletes and sports and understand the hard work and dedication that goes into becoming an Olympian,” said head of marketing for Team BG Carly Hodgson.
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Buchanan Public Relations is representing Art Cream, an emerging ultra-premium ice cream brand. Buchanan plans to build out the brand’s social media pages (Facebook, Instagram and Twitter), introduce an influencer and blogger campaign (primarily on Instagram) and implement traditional media outreach in the company’s key markets (Connecticut, Maryland, northern New Jersey, New York, Virginia and Washington, DC). Headquartered in northeastern Pennsylvania, the brand bills itself as the only ice cream brand to source its certified organic milk and cream from a single herd of cows in Wisconsin. It comes in such flavors as Indonesian Honey Vanilla, Cardamom, Ginger and Saffron Honey Lemon.
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Vladimir Jones has been selected by TOURISM Santa Fe, the city’s convention and visitors bureau, as its advertising and marketing agency of record. The agency will provide integrated advertising and marketing services to build on Santa Fe’s “The City Different” brand position, with the goal of driving domestic leisure travel. The bureau also operates the Santa Fe Convention Center. Approximate budget for fiscal year 2020 is $1.5 million. TOURISM Santa Fe and Vladimir Jones will kick off their work together in June.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
