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Hill+Knowlton Strategies has been retained by the British Olympic Association as its public relations agency for the Tokyo 2020 Olympic Games. The BOA selects and manages Team GB, the Great Britain and Northern Ireland Olympic Team. It will be H+K’s third successive Olympic Games in support of the team. H+K will work with BOA to drive awareness of the Olympic Games – taking place from July 24 to August 9, 2020 – and Team GB’s participation in it from this summer. The campaign will focus on bringing the fans closer to the athletes and their stories, with content from athletes, celebrities and fans. “We really want to ensure that everyone is able to relate to the athletes and sports and understand the hard work and dedication that goes into becoming an Olympian,” said head of marketing for Team BG Carly Hodgson.
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Buchanan Public Relations is representing Art Cream, an emerging ultra-premium ice cream brand. Buchanan plans to build out the brand’s social media pages (Facebook, Instagram and Twitter), introduce an influencer and blogger campaign (primarily on Instagram) and implement traditional media outreach in the company’s key markets (Connecticut, Maryland, northern New Jersey, New York, Virginia and Washington, DC). Headquartered in northeastern Pennsylvania, the brand bills itself as the only ice cream brand to source its certified organic milk and cream from a single herd of cows in Wisconsin. It comes in such flavors as Indonesian Honey Vanilla, Cardamom, Ginger and Saffron Honey Lemon.
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Vladimir Jones has been selected by TOURISM Santa Fe, the city’s convention and visitors bureau, as its advertising and marketing agency of record. The agency will provide integrated advertising and marketing services to build on Santa Fe’s “The City Different” brand position, with the goal of driving domestic leisure travel. The bureau also operates the Santa Fe Convention Center. Approximate budget for fiscal year 2020 is $1.5 million. TOURISM Santa Fe and Vladimir Jones will kick off their work together in June.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
