Hill+Knowlton Strategies has been retained by the British Olympic Association as its public relations agency for the Tokyo 2020 Olympic Games. The BOA selects and manages Team GB, the Great Britain and Northern Ireland Olympic Team. It will be H+K’s third successive Olympic Games in support of the team. H+K will work with BOA to drive awareness of the Olympic Games – taking place from July 24 to August 9, 2020 – and Team GB’s participation in it from this summer. The campaign will focus on bringing the fans closer to the athletes and their stories, with content from athletes, celebrities and fans. “We really want to ensure that everyone is able to relate to the athletes and sports and understand the hard work and dedication that goes into becoming an Olympian,” said head of marketing for Team BG Carly Hodgson.
Buchanan Public Relations is representing Art Cream, an emerging ultra-premium ice cream brand. Buchanan plans to build out the brand’s social media pages (Facebook, Instagram and Twitter), introduce an influencer and blogger campaign (primarily on Instagram) and implement traditional media outreach in the company’s key markets (Connecticut, Maryland, northern New Jersey, New York, Virginia and Washington, DC). Headquartered in northeastern Pennsylvania, the brand bills itself as the only ice cream brand to source its certified organic milk and cream from a single herd of cows in Wisconsin. It comes in such flavors as Indonesian Honey Vanilla, Cardamom, Ginger and Saffron Honey Lemon.
Vladimir Jones has been selected by TOURISM Santa Fe, the city’s convention and visitors bureau, as its advertising and marketing agency of record. The agency will provide integrated advertising and marketing services to build on Santa Fe’s “The City Different” brand position, with the goal of driving domestic leisure travel. The bureau also operates the Santa Fe Convention Center. Approximate budget for fiscal year 2020 is $1.5 million. TOURISM Santa Fe and Vladimir Jones will kick off their work together in June.