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Sard Verbinnen & Co. is handling US media duties for Fiat Chrysler Automobiles’ 50/50 merger offer to France’s Groupe Renault to create the world’s No. 3 automotive company, ahead of General Motors.
The combined entity would produce 8.7M vehicles annually and would be a leader in EV technologies, premium brands, SUVs, pickup trucks and light commercial vehicles, according to FCA.
FCA has a strong position in the high-margin end of the North American market and is a leader in Latin America, while Groupe Renault has a robust presence across Europe, Russia, Africa and the Middle East.
No plant shutdowns are envisioned.
Renault is carefully reviewing FCA’s “friendly proposal” and studying “with interest the opportunity of such a business combination.”
Sard Verbinnen’s Robert Rendine and Kelsey Markovich are working the FCA deal here.
Gelso Consulting (UK), Image 7 (France), Community Strategic Communications Advisers (Italy) and Ashton Consulting (Japan) are also handling the FCA proposal.
Prosek Partners handles New York’s Tilray Brands, craft beer & cannabis operation, as it acquires BrewDog, a leading British independent beer producer in the UK, for $45M.
Brunswick Group handles Zurich Insurance as it agrees to buy UK-based Beazley specialty insurer in a deal valued at $11B.
FGS Global represents Brink’s as it agrees to acquire NCR Atleos, which relies on Collected Strategies, in a $6.6B cash & stock deal to create a leading fintech infrastructure company. (Updated)
A January article in O’Dwyer’s proposes that in 2026, the strongest financial brands will not simply tell compelling stories—they will “signal readiness.”
C Street Advisory Group is working the Chapter 11 filing of Axip Energy Services as it unloads its nearly all of its assets to deal with a heavy debt load.
