 Operation Jumbo Slaughter |
42 West has ended its PR push to justify the Government of Botswana's effort to cull its elephant herd, which has grown in population from the 20,000s during the 1970s to 135K today.
Animal rights and environmental groups have trashed the hunt. Britain's Daily Mail dubbed the elephant hunt, "Operation Jumbo Slaughter."
Allan Mayer, co-CEO and head of 42 West's strategic communications unit, handled the work for Botswana. He's the former head of Sitrick & Co.'s entertainment unit and staff writer for the Wall Street Journal.
The entertainment PR firm released the following statement to Roger Friedman's Showbiz411 column: “While the nature of what 42West was hired to do for the Botswana Ministry of Environment, Natural Resources Conservation and Tourism has been grossly misrepresented, we have ended this relationship.”
42 West's PR effort was worth $125K. Botswana contends rampaging elephants kill farmers, wreck crops and destroy landscapes.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
Have a comment? Send it to 
No comments have been submitted for this story yet.