March Communications has been named PR agency of record by AbleTo, a leading innovator of virtual behavioral healthcare services and technology; and Laudio, a health tech software platform enabling hospital human resources leaders and frontline nurses to engage and support employees. March will work with AbleTo and Laudio on creative brand storytelling, content creation and media & influencer relations. Both clients will be served by the agency’s Consumer Innovation Group, which focuses on the consumer health and well-tech space, working with brands in digital personal fitness, fertility technology, health software and caregiver services. Current CIG clients include Ladder, Nielsen Catalina Solutions, Notarize, Sophos Home and YO.
Interbrand, a part of Omincom’s Brand Consulting Group, is partnering with mobile device company OnePlus to help it expand its presence in the premium smartphone market. The agency has been tasked with developing a robust brand strategy for OnePlus by identifying target psychographics and utilizing data. OnePlus, founded in 2013, produces a line of smartphones that are sold in more than 50 countries. The company, which is the leading player in India’s smartphone market, with a 40 percent share, brought in $2.1 billion in revenue in 2018. “We believe that Interbrand’s experience in brand development will enable us to share our world leading smartphones with more consumers across the world,” said OnePlus co-founder Carl Pei.
Sachs Media Group has been chosen as agency of record for The Florida Bar, the organization of lawyers licensed to practice law in the state. Sachs will provide communications, public affairs, and marketing services in support of the organization’s objectives. With more than 106,000 members, The Florida Bar advocates for the judicial branch and the administration of justice, ensures that lawyers are competent and held to the highest standards, and works to increase access to justice and legal services. It also publishes The Florida Bar News, The Florida Bar Journal and frequent updates across its social media platforms. “Effective communication is essential to our mission, and this partnership will extend our ability to reach all Floridians,” said The Florida Bar incoming president John M. Stewart.