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March Communications has been named PR agency of record by AbleTo, a leading innovator of virtual behavioral healthcare services and technology; and Laudio, a health tech software platform enabling hospital human resources leaders and frontline nurses to engage and support employees. March will work with AbleTo and Laudio on creative brand storytelling, content creation and media & influencer relations. Both clients will be served by the agency’s Consumer Innovation Group, which focuses on the consumer health and well-tech space, working with brands in digital personal fitness, fertility technology, health software and caregiver services. Current CIG clients include Ladder, Nielsen Catalina Solutions, Notarize, Sophos Home and YO.
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Interbrand, a part of Omincom’s Brand Consulting Group, is partnering with mobile device company OnePlus to help it expand its presence in the premium smartphone market. The agency has been tasked with developing a robust brand strategy for OnePlus by identifying target psychographics and utilizing data. OnePlus, founded in 2013, produces a line of smartphones that are sold in more than 50 countries. The company, which is the leading player in India’s smartphone market, with a 40 percent share, brought in $2.1 billion in revenue in 2018. “We believe that Interbrand’s experience in brand development will enable us to share our world leading smartphones with more consumers across the world,” said OnePlus co-founder Carl Pei.
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Sachs Media Group has been chosen as agency of record for The Florida Bar, the organization of lawyers licensed to practice law in the state. Sachs will provide communications, public affairs, and marketing services in support of the organization’s objectives. With more than 106,000 members, The Florida Bar advocates for the judicial branch and the administration of justice, ensures that lawyers are competent and held to the highest standards, and works to increase access to justice and legal services. It also publishes The Florida Bar News, The Florida Bar Journal and frequent updates across its social media platforms. “Effective communication is essential to our mission, and this partnership will extend our ability to reach all Floridians,” said The Florida Bar incoming president John M. Stewart.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
